The trade name, that is, the name of the enterprise, consists of four parts: "administrative division, trade name, industry, and organizational form". A trademark is a mark used to distinguish the goods and services provided. Trademark right refers to the right of the owner of a registered trademark to exclusively use its registered trademark on the approved goods or approved services. It is an exclusive right.

The differences between trade names and trademarks are as follows: (1) Different forms of expression. According to Article 10 of the "Enterprise Name Registration and Management Regulations", a trade name should consist of two or more characters and can only be expressed in Chinese characters. Numbers, graphics, pinyin, English letters, etc. are all excluded. The expression forms of trademarks are complex and diverse, in accordance with the provisions of the Trademark Law. Text, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, can be registered as trademarks. Some countries even register sounds, smells, etc. as trademarks. (2) Rights are acquired in different ways. To realize the trade name right, you only need to apply for a business name with the industrial and commercial department in accordance with the requirements of the hierarchy, and then obtain the name right and the trade name right at the same time, which can be calculated in an instant in terms of time. The acquisition of trademark rights requires procedures such as application, review, announcement, and opposition from application to acquisition of rights, which can take up to two years or even longer. (3) Regional and temporal scope of effect. my country's trademark rights have legal effect throughout the country. According to the provisions of the Trademark Law, they are valid for ten years, but can be renewed indefinitely. They also have priority in contracting countries according to the Madrid Agreement. In addition to being approved by the State Administration for Industry and Commerce, the effect of trade name rights is generally limited to certain administrative divisions such as provinces, cities, and counties. However, its temporal and spatial validity is a one-time application and is valid for life. As long as the subject exists, the trade name rights The right to name the company will always exist.