Packaging design is the process of protecting products by placing them in containers that are safe, easy to handle and sell. In today's increasingly competitive market, excellent packaging design can not only increase product sales, but also enhance brand image and build brand awareness and loyalty. Here are some common packaging design types:

Functional design: This design type focuses on protecting the merchandise. Packaging must be strong and durable enough to ensure that products are not damaged during transportation along the supply chain. Additionally, it must be easy to use and convenient for consumers to store and transport.

Taste design: Designing for a specific audience group, mainly taking into account personal preferences of consumers, such as color, shape and texture. This type of design can make the product more attractive and consistent with the aesthetics of the target customer.

Branding design: This type of packaging design focuses on the visual identity of a company or brand. They often include trademarks, logos and other corporate identity. With a clear and consistent brand design, consumers can more easily recognize and remember the brand.

Eco-friendly design: Eco-friendly packaging design aims to reduce the impact on the environment. They often use renewable and degradable materials and can be recycled. This type of design not only helps reduce waste but also meets consumers' growing environmental awareness.

Zhonghui Design’s original packaging design work

The above is the answer from Zhonghui Design (a professional packaging design company). I hope it can help everyone.