Facial masks bought in South Korea have the words "authentic" in Chinese, which does not necessarily mean they are fake. The word "genuine" on a facial mask product is usually used to indicate that the product is sold through regular channels and is a real and effective product. Consumers still need to remain vigilant due to the problem of counterfeit and shoddy goods on the market.

We can judge whether the facial masks purchased in Korea are genuine through the following aspects.

1. Packaging and trademark identification: Facial masks sold through regular channels usually have complete packaging boxes, and the trademark, text, pattern, etc. will be very clear. You can carefully observe the details on the packaging box, such as whether the trademark is blurred, ink leakage, discoloration, etc.

2. Inspection of internal accessories: After opening the packaging box, check whether the internal accessories, such as instructions, anti-counterfeiting labels, etc. are complete and of good quality. Pay attention to check whether the anti-counterfeiting label is unique and difficult to copy.

3. Purchase channel selection: Choose regular sales channels and trustworthy merchants when purchasing, which can reduce the risk of purchasing fake goods. You can choose to purchase from officially authorized websites or offline physical stores, or you can refer to the reviews and experiences of other consumers.

4. Reasonable price: If the price of the facial mask purchased in Korea is too low, far lower than the market price or the price of other sales channels, then there may be the possibility of fakes. Therefore, pay attention to whether the price is reasonable when purchasing.

However, we cannot judge whether the facial mask purchased is genuine based on the above points alone. Because some counterfeit products will also imitate the genuine packaging and trademarks, and even copy the anti-counterfeiting labels. In order to better protect our own rights and interests, we can further confirm the authenticity of the mask through the following methods:

1. Brand official channel inquiry: You can check the authorization status of the purchase channel through the brand's official website or customer service hotline. Products sold through official channels usually have a list of authorized sellers on the official website, and consumers can verify whether the products they purchase are within the scope of authorization.

2. Consumer evaluation reference: You can check other consumers’ evaluations and usage experiences of the product through the Internet and other channels. If the majority of reviews are positive and the consumer base is relatively broad, the product can be considered reliable.

Although facial masks purchased in South Korea have the words "authentic" in Chinese, it does not necessarily mean they are fake. Consumers should be vigilant when purchasing facial masks and identify the authenticity of the mask by comprehensively judging the packaging, trademark, internal accessories, purchasing channels, price and other aspects. You can also use the brand's official channel inquiry and other consumer evaluation references to further confirm the authenticity of the mask. The most important thing is to choose reliable sales channels and regular brand products to ensure that the facial masks purchased are authentic, effective and meet safety standards.