During the trademark registration process in Guangzhou, since the examiners of the Trademark Office are judging whether a trademark registration application can be passed, the most direct factor that can determine whether the right to use the trademark can be obtained this time is the Trademark Office. Although there are certain rules to follow, the subjective consciousness of judges is still a strong factor.

When registering a trademark in Guangzhou, the trademark registration applicant shall follow the principles of registering trademarks in China and shall not use trademarks that are similar to registered trademarks. So, how to distinguish whether a trademark is a similar trademark or a non-similar trademark? In our country, the disputes caused by similar trademarks are Lu Xixi and Lu Xixi. Such trademarks with different pronunciations and two identical characters can be judged as similar trademarks. Of course, in the determination of similarity between the trademarks of Lao Ganma and Lao Gandie, it was ultimately determined that the Lao GanDie trademark did not constitute similarity because the Lao GanDie trademark had been in use for a long time.

However, most of the trademarks registered by trademark registration applicants do not have time-of-use issues. It is best for trademark registration applicants to entrust a trademark agency to assist in formulating the trademark and truthfully submit the trademark registration application to the Trademark Office. The Trademark Office will issue a "Notice of Acceptance" within three months from the date of receipt of the application. During this period, the trademark registration applicant can use the trademark with the trademark on the back of the trademark. Then come a 6- to 9-month checkup. If there are no problems, a preliminary examination notice will be issued; if it is unqualified, a "Rejection Notice" will be issued. After passing, it will enter the social announcement period, and it will take another two months for the certificate to be issued. If the application is rejected, the trademark registration applicant may submit a reexamination application, and the review results of the Trademark Office will determine whether the reexamination application is approved or rejected.