Trademark design is the embodiment and expression of trademark creativity. It uses artistic means to concretize and achieve results of trademark ideas. 1. Don’t imitate or follow in others’ footsteps. Imitation or partial imitation of other people's trademarks will cause your own trademark to lose its originality. If someone else has already registered the Dream of Red Mansions trademark on alcoholic beverages, and you apply for a Dream of Red Mansions, Dream of Red Mansions, or Zuihonglou, etc., you will not only lose your originality, but it will also be difficult to approve your registration application. 2. Moderately complex and simple, easy to read and remember. It is necessary to give full consideration to easy recognition and memory, but also to pay attention to the fact that the text or graphics are too simple and lose their distinctive features. 3. Indicate characteristics, reflect creativity, and reflect creativity. It should be related to the goods or services designated by the trademark, so that people can associate the characteristics of the goods or services, and fully reflect the concept of the trademark. 4. Integrate decoration with clear priorities. The trademark must be coordinated with the packaging decoration design. The trademark cannot be designed as a button or placed in an inconspicuous position. The trademark should occupy a prominent and central position on the packaging, and the entire decoration design should be centered around the trademark. Do not overdo it. Otherwise, it will be difficult to play the shopping-guiding role of the trademark.