3. Comprehensive layout and emphasis on defense?

When enterprises carry out trademark strategic layout, they should not only choose the content and category of trademark registration based on business, products or services, but also adopt domestic The strategy of combining application and international application is used to lay out trademark protection and eliminate potential international trademark risks that may arise in the future. ?

In the Internet era, corporate exposure has increased rapidly, but it has also made it easier to obtain corporate information. In order to effectively prevent unscrupulous merchants from "sitting on famous brands", "free riding" and preemptively registering trademarks, companies can Take the form of registered defensive trademarks to comprehensively protect corporate trademarks. This is especially of substantial strategic significance for companies that invest heavily in advertising and strive to create a well-known brand image.

4. Monitor the market and safeguard rights in a timely manner

When a company's right to use a trademark is infringed, it is recommended that the company can safeguard its rights through the following two means: administrative means and judicial means.

1. Report to the Industrial and Commercial Bureau. After the Industrial and Commercial Bureau accepts the report and verifies it with evidence, the processing path is generally to seize the goods and impose a corresponding fine. The only effect you can achieve is to clear your own market. The advantage is that it is fast. The disadvantage is that the trademark holder will not be compensated. The fine is a punishment imposed by the state and has nothing to do with the trademark holder. ?

?2. Everyone is familiar with court prosecution, but there is one thing. You must find a well-qualified trademark agency to do it for you. Lawyers alone are not enough. If the lawsuit is not big, you only need a trademark agency. The agency can give you full authority to represent you. If the amount exceeds 5 million, consider finding a lawyer to cooperate. ?

Registering a trademark in accordance with the law is the first step for a trademark to obtain legal protection. Second, if you discover that your trademark rights have been infringed, you should promptly report it to the industrial and commercial administration department through administrative means and request investigation and punishment, or file a lawsuit in the People's Court through judicial means. Third, when a product’s market share and sales outlets expand, it should apply for a well-known trademark as soon as possible. Because the Trademark Law provides more comprehensive protection for well-known trademarks, companies should keep relevant information for filing purposes. The Trademark Office of the Administration for Industry and Commerce of the State Council (referred to as the Trademark Office) is responsible for the registration and management of trademarks nationwide. The Administration for Industry and Commerce of the State Council has established a Trademark Review and Adjudication Committee to handle trademark disputes.

5. Improve the system and strengthen management?

With the expansion of corporate business, the number of registered trademarks applied for by companies will also increase year by year, but these involve multiple product lines and multiple trademarks. Trademarks with different types of trademarks, application times, application progress, and product markets are very likely to cause confusion in corporate trademark management. Most trademarks cannot be effectively supervised, leading to trademark withdrawal, missed renewal time, and other issues. This At this time, strengthening trademark management has become a very important part of the enterprise's trademark protection strategy?

Enterprise trademark maintenance should be an overall systematic plan, including the enterprise's core value and positioning in the early stage, dissemination, management and maintenance. . When enterprises carry out trademark protection, they should popularize trademark knowledge within the enterprise and strengthen trademark awareness