Purchase appraisal refers to the intellectual property complaint initiated by the brand in the name of counterfeit goods by purchasing the products of infringing shops, conducting appraisal and providing commodity appraisal reports, which belongs to a kind of trademark infringement.

Second, how to initiate the purchase appraisal?

1) Select "Purchase Appraisal" as the complaint reason;

2) Proof materials: it is necessary to provide an appraisal report on the suspected infringement/counterfeiting of the purchased goods;

3) Order number: the order number filled in should be the same as that in the evaluation report;

4) Purchase link: fill in the trading commodity link under the above order number;

3. How long is the review period of purchase appraisal?

Taobao platform: the audit will be completed within 3-7 working days from the date of launch, and the audit of the integrity account will be completed on the earliest day.

Pinduoduo platform: 7- 10 working days from the launch date.

4. What is the result of procurement appraisal?

Taobao platform: After the approval, the platform will remove the seller's product link and notify the seller to prepare a material complaint. If the seller can provide a formal purchase invoice and connect to the brand, the seller complains successfully and the link is restored. If the seller can't provide it, the link will be deleted and all transaction information will be cleared. The store will be deducted 12 points and closed for 14 days.

Pinduoduo Platform: The rules are similar to those of Ali. After approval, the store link will be deleted. However, the current penalty rules are not clear. The platform will make the following penalties depending on the seller's sales situation: deducting the seller's deposit, freezing the store's funds and prohibiting cash withdrawal, restricting registration activities, and closing the store in serious cases.

These are some details of the purchase evaluation. Generally speaking, Taobao Pinduoduo's intellectual property complaint review is getting stricter and stricter. It is not as good as defending rights in previous years. It is necessary to initiate a complaint in strict accordance with the rules of the platform before it can be passed. Initiating a complaint rashly will not only fail to achieve the purpose of safeguarding rights, but also affect the credibility of the subject of rights holders on the platform. For more intellectual property complaints, such as trademark infringement complaints, copyright complaints, patent complaints, etc. , please check my home page for consultation.