Zhonghui Design (professional logo design company) answers:

A successful supermarket LOGO can create a brand image and sense of quality, and maximize products and services to attract consumers. effect. The following is how to design a LOGO that highlights the characteristics of a supermarket:

1. Select relevant themes:

When designing supermarket labels, you can consider the type, positioning, and products sold of the supermarket, etc. to extract key elements. For example, for a fresh vegetable supermarket, you can design it using vegetables and basic elements, and refine it with comprehensive consideration of market positioning.

2. Choice of shape and color:

In LOGO design, it is also very important to choose the appropriate shape and color. Different colors and forms can be used for different market positioning and product categories. Typically, standard modules are symbolized and designed using highly saturated colors such as red, green, and yellow.

3. Font selection:

The font should be stylish enough to match the supermarket’s theme, promotion and brand concept. Common ones like Guluobu imitation Song font, Heilong font, etc. are stable, although modern round fonts have also become a favorite of merchants.

4. Reflect merchants’ demands for consumer care:

In supermarket LOGO design, it is beneficial to emphasize services and signs that focus on consumer needs. For example, the LOGO of Taobao Supermarket directly states that the purpose of attracting a large number of young users is that people's lives will change from here.

5. Highlight iconic elements:

When designing, it is necessary to add some iconic elements to the LOGO so that consumers can quickly record and form their own impressions of the supermarket. memory. For example: Wal-Mart's trademark uses star-shaped design symbols and red color, which is very attractive.

6. Unconventional use of fonts:

For specific products or promotional activities, unconventional fonts can also be used to attract customers' attention and strengthen brand effects. However, you should pay attention to maintaining a relatively balanced and thoughtful use, and actively adapt to market development trends and customer preferences;

In short, when designing a supermarket LOGO, you need to start with the most basic elements, such as identifiable We carefully and patiently polish every design detail in terms of style, simplicity, clarity, and uniqueness. At the same time, as a supermarket, it needs to grasp its own positioning and store style, create a good consumer experience, and pay attention to product quality, so that the logo can truly bring value to the brand.

Zhonghui Design original logo design work

The above content is the answer of the professional logo design company-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.