Current location - Trademark Inquiry Complete Network - Trademark registration - Huai'an City, Jiangsu Province enhances the competitiveness of the "Huai'an Rice" brand
Huai'an City, Jiangsu Province enhances the competitiveness of the "Huai'an Rice" brand

The reporter learned from the Huai'an Municipal Grain Department that in recent years, Huai'an City has promoted the cultivation of the "Huai'an Rice" brand as an important task, actively carried out quality control and variety selection of "Huai'an Rice", and selected products suitable for Huai'an. High-quality rice varieties grown in the region and easy to promote provide scientific basis for the quality assurance of "Huai'an Rice"

The reporter learned from the Huai'an Municipal Food Department that in recent years, Huai'an City has promoted the cultivation of the "Huai'an Rice" brand as an important task , actively carry out quality control and variety selection of "Huai'an Rice", select high-quality rice varieties suitable for planting in Huai'an and easy to promote, provide scientific basis for quality assurance of "Huai'an Rice", and continuously improve the brand competition of "Huai'an Rice" force.

"Huaian Rice" was registered as a geographical indication certification trademark in 2007, and has successively won the titles of "Jiangsu Famous Brand Product", "Jiangsu Province Famous Trademark", "China Famous Trademark", and "China's Top Ten Grain and Oil Geographic Brands" and "My Favorite Jiangsu Trademark" and other honors. In 2014, it won the "Gold Medal Rice" at the 13th Grain and Oil Exhibition.

In 2015, 22 items in 5 series were launched, including "Green Lotus Aftertaste", "Daoxiang Four Seasons" and "Tolerance for the World".

In the main activities of the 2015 Jiangsu Province World Food Day and National Food Love and Food Saving Publicity Week held in our city, "Huai'an Rice" received widespread praise.

In order to further enhance the core competitiveness of the "Huai'an Rice" brand, the municipal grain department held many discussions and on-site surveys with rice experts from the Municipal Academy of Agricultural Sciences, and formulated the "Huai'an Rice" quality and variety optimization plan. , to promote research on the quality of “Huai’an rice”.

In 2013, the scientific research project "Huaian Rice Quality Parameter Analysis and Related Product Development" was included in the agricultural science and technology support plan by the Municipal Science and Technology Commission; in 2014, the Municipal Grain and Oil Quality Monitoring Institute carried out in-depth quality parameter detection and analysis. 2,300 test data were obtained; in 2015, the Municipal Cereal and Oil Quality Monitoring Institute carried out test data analysis, and jointly completed the paper "Research on Huai'an Rice Parameters" with Jiangsu Vocational and Technical College of Finance and Economics, and published it in the National Cereal and Oil Core Journal; this year 1 In March, the project successfully passed the acceptance test.

At the same time, we continue to carry out the quality and variety selection of "Huai'an rice".

At the beginning of 2015, through the selection of relevant leaders, experts, and business personnel, combined with the analysis of data, it was initially determined that Nanjing 9108, Huaixiangjing No. 15, Huaidao No. 18, and Huaidao No. 5 were the key candidates. varieties, and implemented 5,000 acres of planting bases for the "Huaian Rice" preferred varieties of Huai'an Sheng Corn Industry Co., Ltd. and Huai'an Ruifeng Rice Industry Co., Ltd., and carried out whole-process optimization research.

At the end of 2015, the Municipal Grain and Oil Quality Monitoring Institute conducted in-depth inspections of rice quality and quality indicators, and obtained 1,278 pieces of data. Through a large amount of complex data analysis, the "Research Report on Quality and Variety Selection of "Huai'an Rice" was formed. It is recommended that Nanjing 9108, Wuyujing 3, Huaixiangjing 15, Suxiu 867, Huaidao 18, and Huaidao 5 be the preferred planting varieties of "Huai'an rice", which has been widely praised.

It is reported that by 2020, Huai'an City will build a high-quality rice base of 3 million acres, and a high-quality rice core base of 1 million acres, mainly in areas around Baima Lake, Hongze Lake and other lakes, with green rice, organic The rice bases reach 500,000 acres and 10,000 acres respectively, and the annual sales volume of rice using the "Huai'an Rice" brand logo reaches 10 billion jins.