Vivian Westwood Vivienne Westwood (1941-04-08～) British fashion designer, the "mother of punk" in the fashion industry. Born into a working class family from Northern England. She was once a prominent figure in the punk movement, and her achievements were due to the inspiration and guidance of her second husband, Malcolm McRaven, the founder and manager of the famous British rock band "The Sex Guns." She gave rock music its typical appearance, such as T-shirts with rips or holes, zippers, pornographic slogans, metal chains, etc., which have continued to influence it to this day. Together with McRaven, she opened her first clothing store on London's King's Road, called "Rock It," which specialized in clothes worn by street teenagers. Their store subsequently changed its name several times and specialized in making clothing for rock musicians and punks. Creativity and rebellion have always been at the center of her life. Thanks to her promotion, punk culture had a revolutionary impact on high fashion. Because she gave a huge blow to the traditional French high fashion with a completely negative and brutal way, and also won a place for British fashion in the international fashion industry, the Queen of England awarded her a gold medal. She remained a revolutionary costume designer. For many years he has been regarded as an alternative person in the clothing industry, with wild imagination and bold creativity. Her styles have become mainstream: asymmetrical T-shirts, cut and frayed raw fabrics, underwear worn as outerwear, bodysuits under crop tops, creni miniskirts, sheathed maxi skirts, drawstring styles Trousers, clog-style wedge heels…. She has influenced several generations of people and designers. She also designed costumes for the movie "Leaving Las Vegas" and the operas "Threepenny" and "The Village."

Rough sewing thread, in short, these have become her design means, or design style. Westwood's clothing is her pursuit of such a concept, rudely opposing the social politics of the time, and resisting traditional programmatic clothing. She The clothes often make the wearers look like a group of victims after the massacre, but also like martyrs who are spiritually happy and satisfied. Therefore, Westwood is considered to be the most creative and brave design in London. Home, her leading thought is "Let tradition go to hell"! Her crazy ideas are also reflected in the constantly changing store name. In 1971, the store name was "Let it rock!" In 1972 it was changed to "Let's go, hurry up" "I can't live"; then it was changed to "Young to Die", and in 1974 it was changed to "Sexy", and she began to sell rubber and various original material clothing for "punk". In 1977, it was changed to "Rebel", and she pulled out the rebellious Flag. She said: "Our interest is to think about rebellion. We want to annoy the British with this...". In 1980, the famous "Doomsday" store was born. The reason why "Doomsday" has become famous in the world today fashion store, just because it is a "fashion store" that is completely opposite to a French fashion store. Because everything in her store is absurd, with crooked stairs, clocks that run backwards, and weird clothes. The first series of "End of the World" is called the "Pirates" series. It uses loose trousers with crepe edges that hang down to the knees, plus rough printed tops in red, orange and blue, showing a rough and debauched spirit. "End of the World" "Soon became a holy place respected by modern youth on London's King's Road. In 1982, her second store "Mud Nostalgia" opened, where she sold various colorful and bizarre oils that "punk" youth liked to use to keep their hair upright. Cosmetics. The weird costumes launched by Westwood inspired the "punks" on the streets, especially the "punks" and "burakumin" in King's Road and Hammersmith Palace. As "punk" went to the world, Westwood's The popularity is also getting higher and higher. In the spring of 1983, Westwood went to Paris for the first time to hold a fashion show. The series she launched was called "Witch", which was a set of modern clothes that exposed the lower abdomen, where there were irregular spellings. Colored cloth, rough stitching, sloppy rags and various patches, this is an unprecedented "fashion". Although her challenge is unlikely to win the praise of the whole society, it has won her the world's recognition after all. Look sideways. The main admirers of Westwood are the youth genre that has become popular in the West in recent years. They are dissatisfied with the status quo, oppose the government, and oppose tradition. They vent their extreme dissatisfaction, decadent emotions, and dissatisfaction with society in their clothing and behavior. Mockery. The "punk" that was popular in the 1980s was the same youth genre as the "hippies" and "teddy boys" in the past, but with different clothing. The "registered trademark" of "punk" was the Indian Mohican style. Their hairstyles were shaved on both sides, and a lock of short hair stood on the top of their heads. Westwood designed many hair dyes, hair conditioners, and hair styling agents for them. There were also strange cosmetic paints, green, green, and gold. It is applied to the lips and cheeks; the clothing is even more so. Westwood's clothing exactly embodies and represents the needs of this youth culture. They express their political leanings with fancy clothes and hair. At this point, Modern people have no different motivations for dressing than primitive people. In this regard, Westwood said, "Clothing is a way to express everyone. In 1981-82, her so-called New Romanticism style was a kind of wandering Han-style clothing, "these clothes are for primitive exploration," she said, "I want to use my own approach to find romance." She tossed a frilly pirate shirt, satin wrapped around the underwear on a cardigan Wearing women's clothing in Buffalo all conveyed her unconventional design concepts. In 1985, when masculine broad-shouldered women's clothing was popular in the world, a "new" style of skirt appeared on the hangers in the London market, namely the Wei skirt. The 19th-century style stretch skirt launched by Sterwood. It seems that this kind of abnormal fashion is difficult to win the welcome of people, especially when people are pursuing naturalness and fit today, but this hoop-shaped skirt was launched in London in October After the fashion week, the windows were filled for three months. Westwood was an advocate of this skirt style. Of course, she wore jeans underneath her stretch skirt or bubble skirt. She put this kind of skirt called "another classical style"

"Or called the "fitting sentiment of the new era." She said: "I never like clothes with big shoulders. That's what Mugler brought." She also said: "Women are powerful. I don't understand why people To make it a genderless body." In fact, her own designs are often capricious. Westwood used absurd, exaggerated, and inconsistent methods to win the favor of modern youth, and she herself became" Punk "the idol worshiped by youth.