Yalu's trademark is as shown in the picture:

Yalu was founded in 1972. It is a multi-brand comprehensive clothing business group focusing on down jackets and men's and women's clothing. It is the chairman and president of the group's board of directors. For Mr. Gu Zhenhua.

Yalu actively implements the brand development strategy and owns three well-known Chinese trademarks: "Yalu", "Yalu·Freedom" and "Blue Ice". It also owns multiple category brands such as Yalu Pure Color Zone, Baifulun, Jinduorong, Country Tree, and YALU KIDS.

As a well-known trademark and famous brand product in China, "Yalu" has become one of the most influential and popular down jacket brands in China, and has successively won honors such as "China's Well-known Trademark" and "China's Famous Brand" . According to the World Brand Laboratory's "2011 China's 500 Most Valuable Brands Ranking", the Yalu brand is worth 6.075 billion yuan.

Extended information:

Yalu corporate culture:

Purpose: to meet the potential psychological requirements of consumers and pursue customer satisfaction to the greatest extent

Goal: Build a century-old enterprise

Strategy: Adhere to innovation to win and build a world famous brand

Spirit: Faith, hard work, innovation

Yalu actively implements famous brand development Strategy, owns three well-known Chinese trademarks: "Yalu", "Yalu·Freedom" and "Blue Ice". It also owns multiple category brands such as Yalu Pure Color Zone, Baifulun, Jinduorong, Country Tree, and YALU KIDS.

Jiangsu Yalu Brand Operation Co., Ltd. (hereinafter referred to as "Yalu Operation") is a wholly-owned subsidiary of Yalu Group. Yalu Men's Wear is a men's clothing brand owned by Yalu Operations. It was listed on the New OTC Market in July 2016. Its chain operation model is a key project for the accelerated development of Yalu Group's clothing sector. It serves consumers with clear brand positioning and cost-effective products, and is committed to becoming a cost-effective men's clothing brand, from Yalu men's clothing, Yalu factory stores to professional wear. and Olowe, Yalu Operating Company caters to the multiple demands of consumers and further continues to advance the strategic layout of multi-category market segmentation.

Reference: Baidu Encyclopedia-Yalu