In a materially rich society, there are countless brands. People do not deliberately remember a certain brand. Only those simple logos remain in people's minds.
Apple Computer is one of the top fifty well-known trademarks in the world. Its "bitten apple" logo is very simple, but it is unforgettable. The entrepreneur used Apple as his logo to commemorate his life while studying computer technology and working in an apple orchard when he was a student in college. However, this logo that he got by accident was very interesting and made people fall in love at first sight. As one of the first brands to enter the personal computer market, Apple Computer was a great success upon its launch, which is inseparable from its simple, clear and unforgettable logo design.
The red hook of the Nike brand can be said to be the simplest logo, but it is everywhere and gives people rich associations. When we were young, after we finished our homework, what we were waiting for was the red check mark from the teacher, which represented correctness, praise, and the smiling faces of our parents. When we grow up, this check mark still follows us like a shadow, when we sign in for meetings and receive awards when we win. Even in our little notepads, we have to put a tick in front of people who have been here or things that have been completed. It represents smoothness and completion. A college student who designed the logo was only paid $35, but today, the hook is worth tens of billions of dollars. A brand's logo, in the final analysis, serves the brand. The logo allows people to perceive what the brand does and what benefits it can bring. For example, the characteristics of the food industry are cleanness, friendliness, and deliciousness, etc., the characteristics of real estate are warmth, humanity, environmental protection, etc., and the characteristics of the pharmaceutical industry are health, safety, etc. Brand logos must reflect these characteristics well in order to give people the correct impression. Lenovo.
"M" is just a very common letter, but in the eyes of many children, it is more than just a letter, it represents McDonald's, delicious, clean and comfortable. It also uses "M" as its logo. Unlike McDonald's, which has rounded edges and soft tones, Motorola's "M" logo has sharp edges and prominent double peaks to fully express the high-tech attributes of the brand. The shape should be graceful, smooth, and contagious, and maintain visual balance so that the logo has both static and dynamic beauty.
Pepsi’s ball logo is a successful design example. The upper part of the ball is red, the lower part is blue, and there is a white streamer in the middle. It is very comfortable and smooth to the eyes. The white streamer It seems to be flowing all the time, giving people a feeling of flying, which is consistent with the comfortable and flying sensory enjoyment after drinking Pepsi. The design of the logo should be both contemporary and durable. If it cannot adapt to the times, it will be difficult to create a buzz. If it cannot last long and often changes its face, it will give people a sense of capriciousness and confusion, and it will also waste communication costs.
As a pesticide product, the brand logo of Gunslinger is frog + pistol. Frogs specialize in eating pests, so it is very appropriate to use it here. However, considering that the Gunslinger brand will be extended to non-pesticide products in the future , the brand logo seems a bit restrictive. The new logo is an image of a gunman, which solves this problem well and has the potential to make this new logo a symbol of the brand. Fonts must first reflect the characteristics of the product. For example, food brand fonts are mostly bright and smooth to express the deliciousness and happiness that food brings to people; cosmetic brand fonts are mostly slender and beautiful to reflect the beauty of women; high-tech brand fonts are mostly sharp. , solemn, to reflect their skills and strength; fonts for men's products are mostly rough and strong, to express masculine characteristics. Secondly, the font must be easy to identify and cannot be left to consumers to guess, otherwise it will not be conducive to communication. Thirdly, the font should reflect personality and differentiate it from similar brands.
In the use of color, we must first understand that different colors have different meanings, give people different associations, and are suitable for different products. Of course, individual people sometimes have very different feelings about colors. Due to different life experiences of people, red can also be associated with violence and terror, and white can also be associated with illness, death, etc. Secondly, the same color will have different associations due to differences in region, culture, and customs. Therefore, when entering different countries and regions, it is sometimes necessary to adjust the colors according to local conditions.