1. Graphic design is closely integrated with commercial activities. It has a very wide scope of employment in China and is closely related to various industries. It is also an important part of other design categories (such as: web design, exhibition design, three-dimensional design, film, television, animation, etc.).
2. Learn the principles and forms of composition: basic knowledge of plane composition, three-dimensional composition, and color composition. Through practical training, you can experience the basic rules of layout composition; master text design, picture, graphic creativity, appreciation, and layout design. skills.
3. Project production: Learn the specifications and techniques of various types of graphic advertising design such as posters and posters, book binding, business card design, product packaging, corporate LOGO and corporate VI; logo design, flyer design, poster design , sample design, book decoration, medicine box graphic board design, effect word design, handbag design, trademark design, etc.; study IT, automobile, real estate, service, clothing, food, beverage, mobile phone Print advertising design features, techniques and common expression techniques in typical industries.
4. Prepress and inkjet printing: Learn printing knowledge and prepress technology, process, design, paper, film output, proofing and other professional knowledge, the current situation and technology of the inkjet printing industry, inkjet printing design methods and inkjet printing equipment display board design Knowledge of drawings such as printing and scanning. Digital camera technology; scanning technology; pre-press image adjustment and processing; printing and printing graphic and text output technology.
5. Brand planning and advertising creativity, basic theories and strategies of advertising creativity, and ways of thinking about advertising creativity. 1. The first thing to learn is of course software. The software you need to learn for graphic design is PS, AI, and CDR
Photoshop
Photoshop, referred to as "PS", is an image processing system developed by Adobe. Software that mainly processes digital images composed of pixels (i.e., bitmap images). PS has many functions, covering images, graphics, text, videos, publishing and other aspects.
For those who are new to graphic design, you can start with Photoshop. After you have mastered the operation of PS software, you can then learn other software and get started quickly. At this time, you will find that the interface frameworks of these graphic design software are similar, so when learning, you should focus on understanding the advantages and disadvantages of different software, and be familiar with the operation of commonly used commands. You can choose the software in a targeted way when designing in the future. Improve efficiency.
Share the skills you must master to learn PS
Of course, learning graphic design ≠ learning PS, but learning PS must be the best entry point for beginners (self-learners) to enter the graphic design industry point.
Coreldraw vector software
CorelDRAW Graphic Suite, referred to as "CDR", is a vector graphics production tool software from the Canadian Corel company. This software provides designers with a variety of design scenarios such as graphic illustration, photo editing, page layout, and Web design.
When I learned CDR software, I did not do it to learn illustrations, but I found at work that only mastering PS skills could no longer meet the work needs at that time. During my work at that time, I often dealt with advertising companies, and they were engaged in advertising design. Almost everyone was using CDR
So it was driven by the situation at that time, and it was imperative to learn CDR. Therefore, I was required to master a vector software so that it could come in handy for logo design, album layout, and graphics processing in the future.
Illustrator vector illustration
Illustrator software is referred to as "AI", A stands for Adobe, and is an industry standard vector illustration used in publishing, multimedia and online images. software.
The English translation of Illustrator means "illustrator". For illustration designers, it is one of the indispensable software for creating artistic illustrations.
Of course, in the field of graphic design, we often use its powerful and convenient graphics processing capabilities to carry out logo design, pattern graphic design, font design, etc. According to incomplete statistics, there are about 37 designers around the world using AI for artistic creation.
Professional knowledge needed to learn graphic design
Plane composition
Plane composition is the placement of visual elements on a two-dimensional plane, in accordance with the principles of beautiful visual effects and mechanics , arrange and combine, it is a method of creating images and studying the arrangement between images using rationality and logical reasoning. It is the product of the combination of rationality and sensibility.
Color composition
Color composition, that is, the interaction of colors, starts from people's perception and psychological effects of color, and uses scientific analysis methods to reduce complex color phenomena into The basic elements are the process of using the variability of color in space, quantity and quality to combine the interrelationships between components according to certain rules to create new color effects. Color composition is one of the basic theories of art design. It has an inseparable relationship with plane composition and three-dimensional composition. Color cannot exist independently from shape, space, position, area, texture, etc.