Some companies are keen on pure font logos, but a logo that only consists of fonts does not mean that it is not creative and requires no skills. A full-font logo using some classic fonts conveys an air of corporate, firm, reliable, and down-to-earth logos, as are the logos of many well-known companies, such as IBM, Apple Computers or Pond's Cosmetics.

If you plan to design a logo like this, you'd better make sure that the font you use must be a well-expressive font. Carefully arrange the letter spacing, the thickness of the font lines, and the letter spacing. The space between words, where to place hyphens or dashes, etc.

This type of logo must emphasize the choice of font. Generally speaking, do not just use a font that is ubiquitous on every computer (as shown above), but use some newer ones. font.

Be especially careful with the Helvetica font (Arial font is actually a Helvetica font, just another name). This font was particularly popular in the 1960s and 1970s. If you use this This font gives people a nostalgic atmosphere. Do you want the LOGO you designed to look the same as the many LOGOs designed in the 1960s and 1970s?

Many fonts have trendy characteristics and tend to become popular at a certain time. But things will change soon, so please avoid using fonts such as Sand, Mistral and Hobo.

You can observe how much variation there is when using one primary font on a logo:

Font Combination

In many logos that are all fonts, You'll often use two different fonts, sometimes even on your company name. Sometimes you use a font that works fine when your company name is larger, but not so good when it's rendered in a smaller size. For example, if you use a very thin font as your company name, the words you want to include are "international", "incorporated", "corporation", and you may even need to add a slogan, such as "We do it" for you”, in this case, when the letter lines are thin, if the logo size is large, it is very clear and easy to read, but if it is expressed in a small font, these thin lines become very blurred, you have to think carefully Let’s look at what fonts to use at smaller sizes.

The key to using two (or more) fonts is contrast. When using two fonts, especially if the font you choose is not from the same font family, avoid choosing two fonts that look too similar (like the same font with light and bold), the font you choose must look significantly different.

If the fonts you choose are quite different, but they make you feel uncomfortable when combined, and you can’t tell what is wrong, then you should carefully search for the two fonts. There are many similarities between fonts, and these similarities often cause visual conflict with each other.

Letter Transformation

We often transform a certain letter in a logo to achieve a special effect. Some of these transformations can be achieved simply by adding and subtracting a certain element, while others involve other more complex techniques.

Changing the letters so that they match other letters is a design technique used in many logos. Add an interesting visual element to a font to make the entire logo appear more unique.

Adding elements

If you have a larger budget when designing a logo and allow more effort and time to be spent on designing the logo, then the more we can design a unique logo , like Nike's dashing swoosh, Merrill-Lynch's bull image, or Apple's apple, over time, everyone will know what brand this pattern belongs to. But many times, even if you spend millions of dollars or years designing, the symbolic elements and text still need to work together to give a unique feeling rather than just relying on the pattern.

The symbolic patterns we study here generally give people a simple expression, and their clean lines and shapes make them useful in a variety of media. If you have carefully browsed some design yearbooks or books about LOGO, you will find that if these symbolic patterns are not matched with the font form, then these symbolic patterns are just simple symbols (usually very common and seen almost every day). pattern), but when combined with the font of a special company name, the overall look will look very special. This is crucial for logo design, because there are countless logos that use circle shapes as symbolic patterns. If they are not matched with text, there is not much difference between them.

Ideally, the symbolic pattern we design should make people feel that it is similar to the font at first glance. Usually you will see some logo designs where the connection between the pattern and the text is not obvious. Remember, the key to similarity is to create a connection between the various spaces allocated in the logo. If a logo as a whole feels closed, they feel connected, if a logo appears to be divergent, it will be difficult to create a connection.

Add clip art materials

We can obtain a large amount of clip art materials through many ways, including dozens of patterns from some pattern fonts. These clipart patterns are not only very suitable for use in logos, but these clipart materials can give us some new inspiration in design.

We express the two concepts of "idea" and "swarm" by reusing this light bulb clipart material. The font is a lively typeface, but the entire logo still seems a bit static in conveying the concept of “gathering.”

We change the lines of the letters to add some "energy".

In the process of adding "energy" and interesting visual effects, we added an unexpected element: a floating light bulb.

To further make the name design even more special, each of the following logos uses a cheap clipart partial element or some kind of graphic font:

Don’t forget we could use some illustrations Style clip art as a choice in our logo design.

Add Illustrations

If you are a smart illustrator, or if you can afford to hire an illustrator to help you complete your logo design, you can A very special form of expression to convey your design ideas. But don’t let a lack of professionalism from an illustrator hold you back from your creativity. These illustrations are deliberately expressed in a "rough" style and will appear more attractive than a carefully decorated illustration, so many illustrators will spend their main efforts to create a style that looks a bit "rough" but has good expression. visual effects.

There are many ways to use illustrations on your logo. But what we need to remember is: we must keep it simple, and ensure that all illustrations still perform well when displayed in black and white.