The trademark pinyin of China cigarette "CHUNGHWA" is a Wittoma pinyin, which has been used for more than 50 years since the brand of China cigarette came into being. When rectifying and standardizing the trademark, the state took into account that the Chinese trademark "Zhonghua" has formed a certain popularity in foreign markets, and did not change it in order to avoid the inconvenience caused by changing the trademark for foreign smokers. This trademark also conforms to the relevant provisions of the state.

It is understood that Wade served as the Chinese secretary of the British Embassy in China from 65438 to the 1960s, and Vitomar Pinyin was invented by him in 65438 to facilitate foreigners to learn Chinese. Later, Witomar Pinyin had a great influence at home and abroad, and many place names and trademarks in China adopted this spelling method.

1958, after the promulgation of the scheme of modern Chinese pinyin in China, some time-honored brands and well-known brands still use Wittoma pinyin, and the state agreed to maintain the status quo, and the "Chinese" on China cigarette labels was proportional.