People's eyes are sharp because we know what to do and what not to do. It is immoral for Light Media to register its trademark, but legally, people are right, so netizens can only criticize him from a moral point of view.
It may be illegal to register the trademark "Nezha" itself, because "Nezha", as the crystallization of wisdom created by ancient ancestors, can only be regarded as an opportunity for creation, and it cannot be registered as a trademark to monopolize the image of "Nezha". But "Nezha" can be used as the brand trademark of other articles. For example, if a company wants to sell a water cup, the model of the water cup can be called Nezha, and a trademark can be registered.
It took Jiaozi's team three years to create this lively but somewhat rebellious image of Nezha, and the irony of "prejudice in people's hearts is a mountain" is exactly a kind of value conveyed by this film as a social phenomenon. People like the value embodiment of this kind of casual thinking, because it is easier to understand and arouse the audience's * * *. Now that the light media has commercialized this simple feeling, the people will definitely not allow it, and the voice of doubt will definitely continue.