The rapid development of network technology has gradually accelerated the pace of brand transformation of e-commerce. While the e-commerce platform has gained huge traffic, the brand side is also facing more difficulties and challenges. The problem of chaotic pricing and cross-selling on Taobao platform is serious, and it is accompanied by problems such as stealing pictures and patent infringement, which have brought serious adverse effects to the development of the brand side. In the face of these problems, how should the brand side solve them? Today, we will discuss how to deal with them.

1. How to complain about sellers and shops in Taobao

1. Generally speaking, when there is an infringement dispute, we can first ask the infringer to cancel the picture, take off the product and change the price by notice. If the other party actively cooperates, we also save a lot of trouble. If the other party is stubborn, we can first file a complaint through Taobao platform, and Alibaba's intellectual property protection platform is a good choice.

2. In addition, when the seller sells fake brands, we can also make a complaint through Taobao's whole network reporting platform, and generally receive the result notice within 7 working days.

II. Detailed explanation of all kinds of complaints about rights

Intellectual property rights can be subdivided into trademark rights, copyrights, patents, etc. According to different types of infringement, we can make complaints in the following ways.

1. Taobao sellers who display the brand logo illegally in the main map or details page of the store can lodge a complaint on the grounds of "improper use of trademark rights".

2. The products displayed by Taobao sellers are different from brand products, which can be verified by disassembling and comparing after purchase, and a complaint can be initiated on the grounds of selling fakes.

3. Taobao sellers steal brand publicity pictures or model pictures, as well as patterns or designs for which the brand has copyright, and can complain on the grounds of stealing pictures.

third, the results of complaints against Taobao sellers and stores

1. If Taobao sellers actively cooperate with the rectification of infringement problems and meet the investment conditions of the brand side, we can cancel the complaints and incorporate them into high-quality distributors to achieve a win-win situation in rights protection and investment promotion.

2. If the Taobao seller is unwilling to rectify, and our complaint is established, the platform will delete the infringing link and punish the store for demotion, and the other party will not be able to continue to use the infringing pictures, and the products of the same brand will not be put on the shelves again during the review period.