On the eve of the 2020 CES Consumer Electronics Show, Mercedes-Benz announced in a short video that it would release a new concept car at the show, which was also mentioned in the preview message. , this concept car is related to classic entertainment products; although most people thought before the show that it should be a product more related to the current EQ, at noon on January 7, Taiwan time, at 12 In the press conference that officially started at 3:30, Mercedes-Benz fully revealed this concept car: Vision? AVTR.

Many people may be curious whether AVTR is the abbreviation of a certain technology? The answer is actually very simple and well-known. What it represents is "Avatar", which is the movie "Avatar", echoing Mercedes-Benz's recent investment in the electric sub-brand "EQ", and the director "James" Cameron" is confirmed to be in "" The sequel to "Avatar" will be launched in 2020. It can be said that "Vision" AVTR is the science fiction leader and the three-pointed star logo, a projection and leading propaganda for the future.

Unlike the "Concept" series of concept cars brought by Mercedes-Benz at most auto shows, which are not far from the mass-produced versions, the concept cars named "Vision" are all more sophisticated. Looking forward to the distant future, Vision AVTR showed a more sci-fi vision. In the opening introduction, Daimler Group CEO Ola Kllenius said that future cars will be zero-pollution, except In addition to the zero pollution of the power unit, the materials and processes also need to be sustainable or purely environmentally friendly, and zero pollution must be the ultimate goal.

In the driving interface part, it is expected to also adopt the "Biometric" connection, which is the design of the biochemical mechanism. Of course, this is also James Cameron's future vision in the movie.

In addition to the Mercedes-Benz design team, the design of Vision AVTR also worked with the "Avatar" sequel film team to show the concept of the aqua world in the movie and the appearance of the LED light bar. , extremely smooth car body shape, the rear of the car is designed like a biochemical mechanism, many breathing holes, constantly opening and closing, and even a light bar design is introduced in many details, which will make people feel like a movie scene. impression connection.

In the cabin space, the driving interface is constructed in a 3D way. According to the original factory information, the operation buttons on the center armrest can carry out biometric connection with the driver. The connection is just like the spiritual connection between the Na'vi and their mounts in the movie. Of course, these technologies of Vision? AVTR? are just the imagination and realization of future technologies by the design team and film workers. They explain the expectations of technological development. When will they be available and how much will they be displayed? Naturally, it still remains to be seen in the future. Only then can we make a conclusion.

What deserves attention is the current focus of the Daimler Group on electric sub-brands, from the official launch of the EQ sub-brand to the current mass production of the electric vehicle model EQC in the global market. Going on the market is not only a response to changes in regulations, but also a counterattack against Tesla. However, so far, the results in the electric market are still quite low. The cooperation with the team of the movie "Avatar?" should have a certain additive effect. After all, director James Cameron's use of technology and long-term concern for the earth's natural environment are quite indexical. New technologies are often shown in movies.

At the end of the press conference, director James Cameron and Daimler Group CEO Ola Kllenius introduced the concept and origin of Vision AVTR.

As for the application of Vision AVTR in actual EQ products, the effect is quite limited in terms of current technology. Rather, what Vision AVTR represents is more of a declaration and marketing. , while looking forward to the sequel of the movie, it is also partly connected with the vision of the future of the three-pointed star factory logo.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.