Semir is actually a second-tier brand.

In fact, Semir’s brand quality, craftsmanship, and fabrics are all very good.

China is a major clothing production country. The country has strict quality inspections for these brands. There are special requirements for color fastness and washing times. You can see that many domestic clothing brands are first-class and many foreign brands. All brands are qualified products. In fact, some of them are not even qualified products. There are a lot of threads, loose buckles and fading after wearing them for a day.

There are problems with the brand strategy and product design of these brands. In fact, it is also strategic problems at the top of the company that make it difficult to survive in first- and second-tier cities.

Semi's revenue is growing and its profits are good. However, adult clothing has remained stagnant in recent years, barely growing. Let me tell you something that everyone doesn't know. Do you know why Semir makes money? Because another brand owned by Semir is Balabala, which makes children's clothing. This brand currently accounts for half of Semir's revenue, which is similar to adult clothing.

China has no shortage of excellent garment workers and good designers. The accumulation, growth and cultivation of designers is a complete system, and three or five years is not enough.