The ones from Tangxian or Fuping are delicious, and the sesame cakes from Sichuan in Tangxian are delicious, thin, crispy and fragrant
.net/forum/read.php?tid=7746 has detailed illustrations of how to make them Yes, there are also process pictures!
Jiashaobing has become so popular that it has not only become a "hot product" for various merchants, but its recipe has also become a hot topic on the Internet.
“Mix refined white flour, yeast, warm water, butter, and sugar in a basin to form a dough, cover and ferment, the fermentation time is about two hours, cut the dough, and see that there are many small holes in the cross section, it is ready to ferment. . Chop the meat floss and green onions into fine pieces and set aside. Chop the beef and garlic together so that the garlic flavor can fully penetrate into the minced beef. "The reporter saw similar "Tujia Shaobing Homemaking Tips" on Tianya and other well-known BBS. Almost all of them have become hot posts, and many white-collar workers have made their own "home version of Tujia Shaobing" based on these simple and easy-to-operate cooking steps.
Low franchise threshold leads to proliferation
The reason why sesame seed shops have a trend of “flooding” is inseparable from the low threshold.
It is understood that the franchise fee for a Tujia Shaobing franchise store is about 20,000 yuan. Equipment includes: automatic oven with digital temperature display, 1,500 to 5,000 yuan. Dough mixer, 500 to 1,000 yuan. Stainless steel operating table, 300 yuan. Cost required for making cakes: The wholesale price of flour is 2 yuan per kilogram. After adding water, 1 kilogram becomes 3.4 kilograms. One cake uses 180 grams of flour, which is about 0.106 yuan. Meat is priced at 16 yuan per kilogram, so 15 grams is about 0.24 yuan. Spices are 360 ??yuan per kilogram, and 0.2 grams is used, which is about 0.072 yuan. Other ingredients are 3 yuan per kilogram, and using 25 grams is about 0.075 yuan. Oil costs 6 yuan per kilogram. Use 20 grams, which is about 0.12 yuan. The total cost of each cake is about 0.613 yuan. Considering equipment wear and tear, each pie will not exceed 0.64 yuan. Based on the calculation of 2 yuan per cake, if 500 are sold every day and the turnover is 1,000 yuan, then the daily income is 600 yuan, and the monthly income is 18,000 yuan. Since the upfront investment in operating sesame biscuits is low, the profits are quick, and the low-threshold operation method makes almost everyone want to get a share of the "Tujia sesame biscuits" trend.
Patent experts
Each one has its own flavor and it is difficult to determine who is the best
“Even if you apply for a patent, what you can protect is the recipe of your own sesame cakes. Protect trademarks." Regarding the registration and protection of various "Tujia" trademarks, Tao Xinliang, dean of the Intellectual Property Institute of Shanghai University, believes that it is debatable whether one can apply for a word like "Luozha" as one's own trademark. "Because these words are spoken words used by people in daily life, it seems inappropriate to use commonly used words as trademarks."
At the same time, Tao Xinliang also said that even if the application for the "Luozha" trademark is successful, I can only guarantee that other Shaobing restaurants "cannot use the word 'slag' alone". "Besides, the flavor of each sesame seed shop is also different. It's hard to tell who came first. Since they didn't use the same raw materials, the first person to build the shop couldn't produce evidence of being the first, so it's hard to define. Who is infringing this question?"
The "founder" said that it took him three months to develop the patent for Tujia Shaobing, but it actually has nothing to do with "Tujia"
"Tujia Shaobing is mine. It took three months to taste it. "When talking about Tujia sesame cakes, one person has to be mentioned - Xu Yuanhong. This 40-year-old Anhui native has been following the tastes of Shanghainese since he came to Shanghai in the 1980s. He said that Italian pies, Tiejiao Shaobing, and the current Tujia Shaobing are all his hard work. He said, "Because the three characters 'Tujia' cannot be registered, we can only apply for the two characters 'Luozha' as a trademark."
Wang Jiamin, the author of this edition
From Italy Pie Startup
“In the early 1980s, when I first came to Shanghai, I didn’t have much money. At that time, I wanted to do some small business with low cost and quick profit, so I started to try to do it myself. Italian pie.
"Xu Yuanhong said that at that time he did not expect that he would become famous after doing this. Italian pies were very popular. From a self-employed person with only one small shop to a big boss with many branches, Xu Yuanhong tasted the success. Taste. At this time, many fellow Anhui people also came to him, wanting to get a glimpse of his success.
Xu Yuanhong told reporters that at that time, he did not understand what "brand protection" was, just for the purpose. For the simple reason that "fellow villagers should help each other", he always welcomed the fellow villagers who came to "learn from each other" and even personally taught him the secrets of making fillings. As a result, various "Italian pie shops" later spread all over the city. .
“When I tried it, I felt sick when I saw the sesame seed cakes.”
“I spent 3 months just researching the ingredients. "Kraft paper packaging, sesame-flavored shortbread, mentioning the "masterpiece" developed by himself, Xu Yuanhong's words are full of pride.
"I can no longer count my daily life at that time. How many sesame seed cakes are you going to eat? "Xu Yuanhong told reporters that for three months, he and his R&D team spent every day with piles of sesame cakes. They should be saltier, add more cumin, and bake the cakes crispier. In order to Able to adjust the taste to the best state, Xu Yuanhong said that he tried to eat sesame cakes and felt sick when he saw them. “After they were launched on the market, I have never touched them again. ”
The popularity shocked me
When Tujia Shaobing was first developed, Xu Yuanhong himself was not very sure whether he could capture the market. As a stepping stone, he First, he changed one of his "Tieqiao Shaobing Restaurant" into "Tujia Shaoji Shaobing". Unexpectedly, as soon as it was launched, the aroma of cumin would attract countless diners, and it became so popular that Xu Yuanhong himself even I couldn't believe it.
With the success of the first store, Xu Yuanhong quickly renovated almost all the "Tieqiao Shaobing Restaurants" and specialized in Tujia Shaobing. Half a month later, the first one joined. The store was also opened. Originally, uniform attire for employees was the first basic requirement for franchise chains. However, the speed of development at that time meant that Xu Yuanhong's franchise stores had no time to even customize employee uniforms and quickly started to implement it.
Lessons learned on the road to rights protection
With the experience of "Italian Pie" back then, after the successful launch of Tujia Shaobing on the market, the first thing Xu Yuanhong thought of was "hurry up and register the trademark." "We are now." It has passed the "China Quality Journey" brand certification. If there are any consumer complaints or infringements, the industrial and commercial authorities will come forward to protect their rights. "
At the same time, the trademark "Tujia Shaozha Shaobing" also applied for registration in December last year. "Because the three characters 'Tujia' cannot be registered, we can only apply for the two characters 'Luozhao' As a trademark, after the 6-month review is passed, we will begin to protect the legal rights of our 'Liao Zhao' trademark. "
Although Tujia Shaobing restaurants are popping up everywhere nowadays, Xu Yuanhong claims to be confident about his own Shaobings. "Others can use the same store, but they can't copy my raw material formula. I I believe that anyone who has tasted my sesame seed cakes can tell the difference between the good and the bad. "
Xu Yuanhong doesn't care about the current controversy over "which Tujia sesame cake is baked first?" "My store is the first in Shanghai. I develop all my fillings myself. The brand has confidence. Moreover, every product has its own life cycle. I am already developing my new product. By then, I will naturally withdraw from this battle. What’s the point of who comes first and who comes last? ”
■Folklore expert’s statement
I have never seen similar sesame cakes when I visited the Tujia people
Since every sesame cake shop has a “Tujia” sign, then this sesame cake Whether it originates from the Tujia people has become the focus of attention. To this end, the reporter interviewed Chen Qinjian, director of the School of Chinese Language for Foreign Languages ??at East China Normal University and an expert on folk customs. “When I visited the Tujia people, I had not seen similar sesame cakes. . "But he told reporters that although this was the first time he heard about the new food "Tujia Shaobing", he was not sure whether the Tujia people had this traditional food."