PUMA, a world-famous brand of sporting goods, was founded in Herzogenaurach, Germany in 1948. Puma in English means puma, a large multinational company in Germany that mainly produces shoes and sportswear. Founder: Rudolf Dassler. In 1924, Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi Adi)' s Dassler company in Herolach, and changed its name to Dassler Brothers. In the mid-193s, Dassler Brothers grew into a global leading brand of sports shoes with nearly 1 employees and more than 3 styles. After World War II, Dassler Brothers resumed its business, with 47 employees, and extracted rubber from canvas and American fuel tanks to make the first sports shoes after the war. In 1948, Adolf Dassler changed the name of Dassler Brothers Company to adidas by combining Adi and das with their own names. Since then, the two brothers parted ways, and his brother Rudolf Dassler set up PUMA Company, which was in the same direction as adidas, and both of them mainly produced sporting goods. Since then, they have become competitors. In 1986 PUMA joined the stock exchanges in Munich and Frankfurt. Today, PUMA has 3,2 employees and sells products to more than 8 countries. In 23, the company's assets reached 1.2 billion euros. PUMA's shoes and costumes are extremely popular in hip-hop graffiti culture, both inside and outside the United States. PUMA, together with adidas, is one of the representatives of hip-hop culture in 197s and 198s. Nowadays, sportswear brands with a history of 61 years have the first-line appeal and influence in the world. The history of PUMA in the past 5 years has been written on great sports achievements. PUMA accompanied Billy, the king of the ball, to the final of the World Cup and Baker, the tennis player, to dominate the lawn in Wimbledon. Cooperate with the top athletes and constantly pursue the latest technology to make the best sports equipment. Founder Rudolf Dassler established the German brand PUMA in 1948. PUMA has been playing an important role in the sports field for decades. In recent years, it has successfully combined fashion/sports and become one of the favorite brands of young people. Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of the 19th century, and its main economic tradition was garment industry. However, today, it has attracted people's attention because it is the headquarters of PUMA, a world-famous sporting goods company. Puma is the fastest growing brand in the sportswear market in terms of sales and profits from 1998 to 23, with the growth rate exceeding double digits for six consecutive years. Surprisingly, in 22, Puma spent only $3.9 million on advertising in the United States, while in the same year, Nike spent $12 million on advertising and Reebok spent $45.3 million. [Edit this paragraph] PUMA advertising words Happy Walking Family [Edit this paragraph] PUMA spokesmen Yoga Lin, Big Mouth, Shawn Yue, Elva Hsiao, Zhao Chenhao, BOSS, Thermal Brothers, Buffon, Ljungberg, Aituoo, Stam, Pires, Hasselbaink, Wiltord Hildebrand, Kuranyi and Hargreaves, costinha. [Edit this paragraph] The history of PUMA, a young man's favorite sportswear brand, in the past 5 years has been written on great sports achievements. PUMA accompanied Pele, the king of the ball, to the final of the World Cup and Baker, the tennis player, to dominate the lawn in Wimbledon. Cooperate with the top athletes and constantly pursue the latest technology to make the best sports equipment. Founder Rudolf Dassler established the German brand PUMA in 1948. PUMA has been playing an important role in sports for decades. In recent years, it has successfully integrated sports, leisure and fashion, and has become one of the favorite brands of young people. [Edit this paragraph] Chronology of Major Events In 1924, my brother Rudolf Dassler (1898-1974) and my brother Adolf Dassler (19-1978) established the "Dassler Brothers" shoe factory. The first pair of football shoes was originally designed in the bathroom at home, and was inspired by wooden nails and patented. In 1935, the shoe factory was born and mass production began, but conflicts began between brothers. In 1936, American male track and field athlete Jesse Owens (1913-198) ran in the Berlin Olympic Games wearing a Dassler and won seven gold medals. Five bronze medals, breaking two world records and three Olympic records. In 1948, the conflict between brothers intensified and separated. Rudolf Dassler founded PUMA. PUMA Company was formally established, and the first pair of football shoes was born. PUMA Atom was famous in five States in 1952 and attracted worldwide attention at the World Cup in Sweden in 1958. Brazil and Sweden competed for the championship in PUMA soccer boots. The design of the "runway" on the upper came out. In 1962, Brazil not only won the championship in Chile again, but also the ball king Bailey's colleague won the best player in the World Cup. They all wore PUMA sneakers. In 1967, the PUMA NO.1 trademark was officially born. It is the puma "Loma 1968" designed by the famous German cartoonist LUTZ BACKES in 1968-PUMA sponsored the Italian team to win the European Cup in Rome. At the same time, the brotherhood was incompatible, and even the people wearing two brands of clothes were separated. In 197, in Mexico City, the ball king Bailey led the team to win the third World Cup for Brazil! This time he wore PUMA King, which was delivered by Dutch football in 1974-cruyff led the team to win the second place in the German World Cup in Puma boots. And won the title of the best player. In 1982, Diego Maradona made his debut in the World Cup in PUMA boots. Amin Dassler invented the "PUMA DUOFILEX" outsole. In 1984, Martina Navratilova won the fifth of the nine Wimbledon championships in his career in PUMA sports equipment. In 1986, Diego Maradona helped the team win the World Cup with his famous "Hand of God". In the same year, PUMA. In 1993, Jochen Zeitz, a 3-year-old American football player, was appointed as the president and chairman of the board of directors of PUMA, thus taking a solid step in the long-term development plan. In 1998, PUMA entered Hollywood and invested in movies <: City of angels > ,< Shaolin soccer > ,< Daredevil >; ,< Mr. and Mrs. Smith > ,< Scream in horror > ,< Apple pie 2> In the same year, Jil Sander, a famous German fashion designer, signed the first sports brand integrating fashion and sports. In the same year, he sponsored Serena Williams and became the official sponsor of sweaters. In 1999, the first concept store was in California, followed by London, Rome, Tokyo, Boston, Frankfurt, Melbourne, Beijing World Trade Center and day order. In 2, Sanlitun signed a contract with supermodel CHRISTY TRULINGTON to endorse the brand NUALA yoga product Nuala (Yunxiang). In the same year, the African lion Cameroon appeared in the Africa Cup of Nations wearing PUMA's newly improved sleeveless T-shirt. In the same year, the official sponsorship and formula racing field, Ferrari, BMW, Red Bull Team 1 and Red Bull Team 2 signed a contract with the famous Japanese designer Mihara Yasuhiro in 21, and sold its fashionable alternative, MY series features "board shoes" all over the world. During the 24-25 season, PUMA signed star Eto 'o to play 37 games for Barcelona, scoring 24 goals, and won the top scorer in La Liga that season. In 25, he signed a contract with Schumacher and Massa, and provided daily clothes for the whole family. He designed Italian uniforms with fashion master Neil Barrett, and PUMA became the official sponsor of the Italian national football team. In 25-26, Eto 'o played 34 games for Barcelona, scored an astonishing 26 goals, and won the top scorer in La Liga this season again. In 26, PUMA sponsored the Italian football team to win the World Cup in Germany. During the World Cup in Germany, PUMA * * * provided 12 teams with competition clothes. (AD sponsored 8 teams and NK sponsored 6 teams) In the same year, PUMA launched the GOLF series. In 27, PPR Group became the largest shareholder of PUMA. (PR sales entity <: < Live in vain in spring > > Under the brand GUCCI MQUEEN YEL and other international first-line brands) at the same time signed a contract with designer MQUEEN (as Givenchy), represented by <; Shark tooth > In 28, PUMA entered VOLVO Sailing Race, with 12 stops in the world, and the last stop was Qingdao, China. In the 28 Beijing Olympic Games, the track and field star Bolt signed by PUMA broke the world records of 1 meters and 2 meters in the Bird's Nest (1 meters 9 seconds 68, 2 meters 19 seconds 3) respectively, winning two gold medals and becoming famous in the world at the same time. [Edit this paragraph] Sunglasses PUMA Sunglasses is one of the favorite brands of sunglasses for sports people all over the world. PUMA Puma is the fastest growing brand in the sportswear market in terms of sales and profits from 1998 to 23, with the growth rate exceeding double digits for six consecutive years. The history of PUMA in the past 5 years has been written on great sports achievements. PUMA accompanied Pele, the king of the ball, to the final of the World Cup and Baker, the tennis player, to dominate the lawn in Wimbledon. Cooperate with the top athletes and constantly pursue the latest technology to make the best sports equipment. Founder Rudolf Dassler established the German brand PUMA in 1948. PUMA has been playing an important role in sports for decades. In recent years, it has successfully integrated sports, leisure and fashion into one, and has become one of the favorite brands of young people. PUMA sunglasses are also one of the favorite brands of sunglasses for sports people all over the world.