Kuijishan Shaoxing Wine Co., Ltd. is one of the largest rice wine production enterprises in my country. It is the first in the same industry in the country to pass the ISO9002 international standard certification. In 1999, the "Huiji Mountain" trademark was listed as a national key protected trademark. In April 2000, the "Huiji Mountain" Shaoxing wine was included in the first batch of protected regional origin products by the State Council. In 2001, it was awarded the first batch of "green products" in the national rice wine industry. and ISO14001 environmental protection certification. In June 2005, "Kuiji Mountain" was rated as "China's Well-known Trademark", and "Kuiji Mountain" brand Shaoxing wine was awarded the title of "National Inspection-Free Product" by the General Administration of Quality Supervision, Inspection and Quarantine. In 2006, " "Kuijishan" was rated as one of the first batch of "Chinese time-honored brands" by the Ministry of Commerce. Its products not only sell well in the domestic market, but are also exported to more than 30 countries and regions including Japan, Singapore, Hong Kong, Macao, Europe and the United States. There are 80% market sales in Japan.
In the fierce market competition, the company has continuously increased its efforts in technological innovation and product development. In recent years, it has successfully developed "eight-year-old", "ten-year-old", "twenty-year-old", "Fifty Years Aged" and other fine collection series of rice wines (Huadiao), as well as "Dijutang", "Jishanqing", "Shuixiang Guose" and other new rice wines with nutritional and health functions. In October 2006, the company's technology center was recognized as a provincial enterprise technology center, laying a solid foundation for the company's sustainable development.
Shaoxing wine has a long history. It has been prosperous and famous for thousands of years and has a great reputation.
With the rapid growth of the economy, changes in people’s consumption concepts and further understanding of the nutritional functions of rice wine, as well as the continuous improvement of the product taste by rice wine companies, the consumption of rice wine has increased greatly. The consumption of rice wine has increased from 1.6 million KL in 2003 to 2.5 million KL in 2007, increasing by nearly 250,000 KL every year. Rice wine has entered a new growth cycle.
However, due to the rapid growth of rice wine consumption, some low-quality rice wine mixed with water has entered the market, which has destroyed the credibility of the rice wine industry and caused consumers to have a crisis of confidence in rice wine; therefore, the local government of Shaoxing has imposed restrictions on rice wine production. The enterprise has rectified and rectified or shut down some rice wine enterprises with non-standard production processes and substandard hygiene. According to the gradual increase in the concentration of the rice wine industry in recent years, the regional market monopoly of rice wine products and the monopoly of market segments. formed and decided to build a centralized rice wine industry base.
Kuijishan Shaoxing Liquor Co., Ltd. responded to the long-term planning arrangements of the Shaoxing local government, combined with its own actual situation, and decided from a higher starting point based on its own capital, operation management and technical advantages. The Chinese rice wine industry base in Tang Street is building a mid- to high-quality rice wine project with an annual output of 40,000 KL, making "Kuijishan" rice wine bigger and stronger.