About Taobao:

1. Taobao needs to pay a security deposit of 1, yuan in the early stage of opening a store, which can be returned to you at any time when it is not open, mainly to prevent you from cheating on Taobao.

2. If the store is opened, the cost of an online shop is mainly 5 yuan for one month. If your reputation is below 1 diamond in the early stage, then your online shop is free. You won't charge the monthly 5 yuan fee until you get to a diamond.

3. The store can be decorated simply by itself, which is free. If you find someone to do professional decoration, the price will be 3-5 yuan.

4. The rest is the use of marketing tools. Generally speaking, some discount tools will be used: 1 yuan for one month, and a marketing tool with package, 5 yuan for one month, and 2.5 yuan for video marketing tools for one month. There is also a very practical Taobao Baby related marketing tool, and one month is 1 yuan. In general, it is enough for the new store to invest in these in the early stage.

5. When you do Taobao in the early stage, you can choose to send it on your behalf, so you don't need to occupy a lot of money, and the risk of starting a Taobao business is greatly reduced.

About Tmall:

1. Flagship stores and specialty stores: the deposit for stores with the notice of acceptance of trademark registration is RMB 1,, and that for stores with registered trademarks is RMB 5,;

2. Franchise stores: the deposit for shops holding the notice of acceptance of trademark registration is RMB 15,, and the deposit for shops holding registered trademarks is RMB 1,.

3. When the store's security deposit is insufficient, the merchant needs to make up for it within 15 days. If it fails to make up for it within the time limit, Tmall will supervise the store until it makes up for it.

Specific category analysis

About JD.COM:

The fees for JD.COM's residence are mainly annual fees and security deposits, which are different for different categories.

For example, for outdoor sports, the annual fee is 12, yuan and the deposit is 3, yuan. Some other categories may be more expensive.

JD.COM's deposit and annual fee are much cheaper than Tmall's, but spending money doesn't necessarily allow you to settle in.

Opening a store in JD.COM Mall requires a settlement fee, and the platform usage fee and deposit vary according to the store's business category. If it is clothing, shoes and hats, it is generally necessary to pay a platform use fee of 6 thousand yuan and a deposit of 1 thousand yuan. If it is home textiles and furniture, you need to pay a platform use fee of 6 thousand yuan and a deposit of 3 thousand yuan. Generally, the mother and baby category is 6, yuan platform use fee and 1, yuan deposit. The specific expenses will be told to you when the entry information is reviewed.