White Rabbit toffee was produced in 1934.

The predecessor of White Rabbit Milk Candy originated from the "Aipixi Candy Factory" in Shanghai in 1943. The businessmen of the company tried the British milk candy at that time and thought it tasted good. After half a year, they copied their own brand of domestic milk candy. Until the 1950s, the candy company was nationalized, and Mickey Mouse was regarded as a symbol of worshiping foreigners. Therefore, the packaging pattern was changed to a white rabbit, and it was used as a gift product for the 10th anniversary of the People's Republic of China and the National Day in 1959.

As the most famous and beloved candy in China, White Rabbit has accompanied countless people through their childhood. Initially, people remembered it for its mellow milk flavor and simple and easy-to-remember name. But as the White Rabbit slowly enters our lives, letting children eat the White Rabbit has become something that should be done; the White Rabbit toffee is not only a famous brand in China and a well-known trademark in China, but the products are also distributed in more than 40 countries around the world. countries and regions, and has become an enduring popular favorite in the international market. The White Rabbit classic toffee series now mainly includes: classic original flavor, yogurt flavor, red bean flavor, cool flavor, chocolate flavor, etc.