As soon as the New Year's Day holiday started in 222, the topic of "Wang Lao Ji's new version with hundreds of surnames" appeared on Weibo Hot Search. Wang Laoji, a herbal tea brand that used to be good at making ideas on trademarks, recently launched the "Hundred Family Names Version". In addition to the original "Wang Lao Ji", netizens can also choose "Lao Ji" jars with 114 surnames including "Meng Lao Ji", "Zhou Lao Ji", "Ouyang Lao Ji" and "Zhuge Lao Ji". In this regard, some netizens ridiculed that Wang Laoji wanted to be exposed to rain and dew, and he did not spoil Lao Wang alone!

It is reported that the "Hundred Family Names Edition" of Wang Laoji has the same specifications, design and packaging except the change of the word Wang on the product, with the same size and capacity, but the normal 3.2 yuan/can of Wang Laoji herbal tea and the 8.3 yuan/can of herbal tea engraved with the surname are nearly 2.6 times more expensive. At present, many popular surnames have been sold out in flagship stores, and netizens have left messages to buy them, with high enthusiasm.

This time, Wang Laoji's "surname jar" really attracted a group of consumers. However, many netizens have questioned this, thinking that this operation of Wang Laoji belongs to packaging marketing, and there is no innovative behavior, which is a blasphemy to the original brand. Although it will attract consumers in a short time, in the long run, paying attention to the "innovation" of packaging will affect the brand recognition and then affect the sales volume.

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