What is the format of the trademark authorization letter?

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In business activities, we know that others have registered Others cannot use the trademarks at will. If you abuse the trademarks registered by others, you will infringe the trademark rights of others. Of course, if you want to use someone else's trademark, there is no way out. You can sign a trademark authorization transfer letter with the person or company that registered the trademark, so that you can use someone else's registered trademark. So, how to write the format of a trademark authorization letter? Today, let’s take a look.

1. Trademark authorization

1. Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract. The authorized person engages in business activities (usually producing and selling a certain product or providing a certain service) as stipulated in the contract, and pays the licensor the corresponding fees - royalties; at the same time, the licensor provides personnel training, organizational design, and business management Guidance and assistance in other aspects. The Trademark Law stipulates that the licensor shall supervise the quality of the goods used by the licensee using its registered trademark.

2. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.

2. Benefits of Trademark Authorization

For licensees, through professional trademark authorization, they can obtain the right to use a trademark by virtue of the trademark’s popularity and good reputation. With good image and business philosophy, our products can enter the market and be accepted by the market at a lower cost, faster speed and lower risk, so that the company and its products can quickly achieve success. Obtaining trademark authorization has the following five major benefits:

1. The company's products can be instantly recognized by consumers through trademarks. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it.

2. Improve the profit level of the enterprise. The same product, combined with the popularity of the trademark, can bring higher prices and higher sales than the original, bringing more profits to the company.

3. Directly benefit from the trademark licensor’s huge promotional activities. In order to maintain the market position and popularity of the trademark, trademark licensors must constantly cultivate the role of the trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers. The promotion of these trademarks will directly bring better sales performance to the licensees.

4. Obtain immediate interest and acceptance from retailers (sales channels). A simple and easy-to-remember brand mark will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers.

5. Can most effectively obtain guidance and assistance from authorized persons in personnel training, organizational design, operation management, etc., learn and even improve their good business models to drive the development of the company's own products.

3. Trademark authorization letter format

Trademark authorization letter

Trademark licensor (Party A): Trademark licensee (Party B):

The authorized use of the home trademark is as follows:

According to the provisions of the Trademark Law and the Implementation Regulations, both parties followed the principles of voluntariness and good faith and signed this trademark license contract through friendly negotiation. Scope of Trademark Authorization

1. Party A will license the registered Class _______ trademark (registration number: _______________) to Party B to use the trademark to customize products and sell them on TV shopping channels.

2. Trademark logo: (separate page)

3. The license period is from _____month_____day to ______year_ Ending on ____month_____day.

After the contract expires, if the use time needs to be extended, Party A and Party B shall renew the trademark use license contract separately.

4. The scope of Party A’s permission to Party B to use the trademark:

____________________________________________

5. The form in which Party A permits Party B to use the trademark is: in the People’s Republic of China *** It is generally allowed to be used within the industry in the country. During the term of the contract, other manufacturers are authorized to use Party A’s Class A trademark on similar products in the industry within the province.

6. Authorize Party B to use explanatory text on product packaging, corporate plaques, and promotional materials:

____________________________________________

In summary, the trademark has been registered by others After that, other people cannot use it. If you want to use it, you must sign a trademark transfer authorization letter with the person who registered it. During the process of transferring the trademark registration transfer letter, I would like to remind everyone that you must fill in the information of both parties completely and check the authenticity. You must also clarify the rights and obligations of both parties, otherwise you may suffer a loss. I believe everyone has understood the format of the trademark authorization letter after seeing this. If you still want to know the relevant legal knowledge, please consult a legal partner.

Article source: lvban.com