At the age of 28, he founded Tianjin Fuqingxiang Old Coarse Cloth Co., Ltd., with hundreds of specialty stores, and annual sales exceeding 8 million yuan? Meng Haibin, a person with such impressive achievements, has the same life experience Not bad: You wouldn't think that he had worked as a prostitute or sold medicine, nor would you have thought that he had been injured while driving under the influence for more than a year, nor would you have thought that he had been defrauded of tens of thousands of dollars in payment for goods and couldn't even afford a 100-yuan down jacket for his girlfriend. Can’t afford it?

Meng Haibin was born in 1979 in a remote and poor rural area of ??Zibo City. After graduating from middle school, he started working outside the home. He sold vegetables, promoted oral liquids, and worked as a hotel waiter, but all ended in failure. He is in his twenties and has not yet had a stable job or a wife. He was deceived into the prostitution industry due to misdirection from an acquaintance, and his neighbors all laughed at him.

In order to gain publicity and get rid of poverty as soon as possible, Meng Haibin applied for a job at a pharmaceutical company in 2000 and came to Zibo City alone to explore the market. With many years of marketing experience, Meng Haibin's sales performance was very outstanding, and he was later appointed as a business manager, responsible for the full management of the county-level market. It was at that time that he met his current wife. Meng Haibin, who wanted to make more money, switched jobs to another pharmaceutical company, but it was very difficult at the beginning of his business. He could only buy a 70 yuan down jacket as a gift for his girlfriend during the Chinese New Year. God rewards hard work. Through the efforts of the two, the turnover continued to increase in the second year, with a profit of nearly 10,000 yuan every month. In 2001, the company developed the Handan market, and the monthly sales of five or six people exceeded 100,000 yuan; in 2003, Meng Haibin signed a new product contract with the headquarters, and accumulated hundreds of thousands in one year; in 2004, it developed 17 markets in Shandong Province and surrounding areas , monthly repayments exceeded one million. That year, Meng Haibin completed a life-long event, married a wife, gave birth to a son, and made many friends from all over the world.

Just when Meng Haibin's career was booming, in 2005, he failed when developing a new project. Due to the carelessness of the financial department, the payment was defrauded, which made matters worse. His career reached its lowest level since his establishment. valley. Blessings never come in pairs, and misfortunes never come alone. He had another accident while driving drunk, and spent the New Year's Eve in the hospital. After being discharged from the hospital, Meng Haibin rested for a year. During this period, his wife represented an old coarse cloth company, and the booming business caught his attention.

Old coarse cloth is the country’s intangible cultural heritage. It has been passed down by working people for thousands of years. It has exquisite craftsmanship, unique composition and color. Compared with ordinary fabrics, it has the characteristics of being mainly rough and supplemented by fineness. The style, composition is simple and simple, the colors are rich, and it is both gorgeous and elegant. Throughout the ages, old coarse cloth has been loved by people all over the world who advocate environmental protection, low carbon, green and healthy life for its charming characteristics. Many people who don’t know Lao Coan cloth will ask: Isn’t Lao Coan cloth just a piece of ordinary cotton cloth? Why is it so expensive? First, the old coarse cloth is woven by weavers one thread at a time (more than 3,000 times per meter). Secondly, old coarse cloth is the embodiment and symbol of China's five thousand years of textile culture. It is a traditional handicraft and the promotion and inheritance of folk culture. Third, the old coarse cloth is made of pure cotton, which is not only healthy but also environmentally friendly.

The successful operation of the first direct-operated store laid the foundation for investment. Through hard work, Meng Haibin developed more than 30 specialty stores across the country and achieved a net profit of 230,000 yuan in the first year. However, after Meng Haibin's investigation, he found that the old coarse cloth market is still in the workshop stage, and if it wants to become bigger and stronger, it must build its own brand. In 2010, Fu Qingxiang was successfully registered. Subsequently, four subsequent trademarks were registered: Pu Songling, Dong Lang, Yang Family Courtyard, and Zhuangyuanfu. On the basis of the original craftsmanship, Fu Qingxiang combines more than 2,000 years of traditional hand-weaving craftsmanship with modern new technologies. In view of the previous shortcomings of a single pattern design for coarse cloth and the inability to see the actual effect of the cloth before trial weaving, The company has newly introduced foreign large-scale woven fabric design software to realize "see the effect first and then produce", shortening the time for new products to be launched, and greatly enriching the patterns of coarse fabric products.

Fu Qingxiang mainly produces bedding, pure cotton shirts, pajamas, fashion and other products. In 2009, Meng Haibin returned to Zibo for development. Within a year, the number of specialty stores exceeded 80. In 2011, Meng Haibin established an e-commerce online store in Zhangdian, Shandong Province to realize nationwide distribution services. At the same time, Meng Haibin began to attract investment and operate stores in Shanghai and Tianjin. Establish sales channels in large and medium-sized cities such as , Hebei, Shanxi, Henan, Hubei, Hunan, and Guangdong. At present, the company has more than 100 franchise stores and nearly 400 dealers.

At the same time, the products are exported to Japan, South Korea, Southeast Asia and other countries and regions, and are favored by foreign businessmen.

In the second half of 2012, Meng Haibin started the construction of the deep processing workshop and the coarse cloth industrial cultural park project: adopting the ancient architectural style of the Qin and Han Dynasties; building three halls, four departments and five districts in the model of "front hall and back factory". , namely Mengfu Home Textiles Old Coarse Cloth Cultural Collection Hall, Mengfu Home Textiles Old Coarse Cloth Handicrafts Demonstration Hall, Mengfu Home Textiles Old Coarse Cloth Series Product Exhibition Hall, Product Investment Department, Marketing Department, After-sales Service Department, Model Store Direct Sales Department and Spinning Thread area, dyeing area, warping area, weaving area, shrinking area, finished product processing area, etc.; integrate ancient culture into the construction of the park to further improve the management and operation model of "enterprise + farmer". After the completion of the cultural park, it will achieve an annual output of 1 million sets of environmentally friendly clothing, bedding, and coarse cloth handicrafts by 2015. The company can achieve annual sales revenue of more than 80 million yuan, create social benefits of 45 million yuan, and directly increase the income of 3,000 families. Get rich, drive the development of tourism and cultural industries through deep processing of old coarse cloth of Mengfu home textiles.