When it comes to branded computers, brands are naturally crucial. Brand often represents the grade and quality of products. As an intangible commodity, brand contains its intrinsic value. Different brands use different computer components. From a small point of view, well-known brands of mice are mostly provided by Logitech, a world-famous mouse manufacturing company, or other big manufacturers, while small brands will find a cheap manufacturer to provide OEM products for them. Although the appearance of the two may be similar, the mouse is marked with its own brand, but the internal quality and user experience are completely different. Similarly, high-end brand computers are unique in the selection of wires, power supplies and cooling fans. On the big side, if all computers are equipped with 17 inch color monitors, famous computer manufacturers will choose large well-known display manufacturers to provide OEM products for them, and configure monitors with different performances according to different grades of computers. Small brand manufacturers will choose nearby suppliers or products with lower prices. Usually monitors are entry-level models. Anyway, they are all under their own brands and models, and it is impossible for ordinary users to know their bandwidth and performance indicators. Unless they are some products or brand models that sell monitors, they will use better monitors. In a word, the accessories for world-famous computers are always just right, although the materials used are not strong.
Computer brands can be divided into many grades according to scale, market popularity, international and domestic market share and other factors.
The first category is internationally renowned products with strong technical strength. We often see IBM, HP, Dell and so on in the media. The products of this grade have the highest price under the same configuration because of the high brand added value, but the hardware quality is good and the whole machine configuration is compatible, so it is not easy to have hardware problems in normal use. Globalization of products and localization of manufacturing are common in the global electronics industry, and computer products are no exception. Many internationally famous brands of computers, especially desktop computers, are not "imported" from the United States in our traditional concept, and the internal equipment is not made by the same brand company, but mostly OEM products provided by designated manufacturers. Brand computer manufacturers pay attention to quality management, and OEM products provided by other manufacturers must pass their own standard acceptance before they can enter the assembly line. With strong technical strength and design ability, according to the market trend, it is simpler and easier to design computer products for household appliances. In short, these well-known brands are the guarantee of users' confidence and quality.
However, this kind of products will encounter some problems when upgrading. Because some products have taken technical protection measures, the accessories for upgrading should be products provided by the original factory, otherwise, if you upgrade with conventional compatible accessories, it is easy to have inexplicable problems. These original accessories are very expensive, so family users should consider that the upgrade cost may be high in the future after purchasing them. For business users, there is usually no need to upgrade, and then the old computer will be eliminated.
In addition, as an internationally renowned brand product, its after-sales service is better, and there will be no warranty obligation for problems during the warranty period until the last day of the warranty period. Many products also provide technical support hotlines, which can not only answer users' questions, but also recommend supporting equipment extensions. Moreover, the telephone connection rate is high, and the email reply is timely and detailed, unlike the hotlines of some small brands, which are always busy for a long time.
The second category is brand computers produced by well-known domestic enterprises, which are well-known throughout the country, represented by brands such as Lenovo and Founder. With the advantage of localization, the products are of high quality and low price (compared with imported brand machines), the product configuration is close to the needs of domestic users, the product configuration is updated in time, the overall performance is not worse than that of imported brands, and it has considerable after-sales service ability, and some products also provide nationwide warranty. Products are mainly standard parts, so you don't have to spend more money on special parts for future upgrades. Domestic enterprises also have considerable R&D strength. They followed the trend of international household appliances, designed their own appearance to meet the tastes of China population, and launched some similar products. In terms of software, it provides a complete set of Chinese culture application software, including common functions such as housekeeping, office work, antivirus, text editing, and rapid system recovery. The real-time scene interactive operating environment "Happy House" provided by Lenovo brand computers is a very typical excellent domestic software.
The third category is computers produced by some regular local enterprises, which have sales and maintenance outlets in specific areas. The performance of the whole machine is also guaranteed and the price is more flexible. It should be said that this kind of computer has fewer functions and is mainly practical.
The fourth so-called brand machine is a computer assembled by a small unit that rents the facade of the computer city after applying for a brand. The quotation does not include the cost of genuine software, and many of them are in the form of stores and factories. It can be said that this brand machine is essentially no different from a compatible machine except for a brand name. In order to attract customers, the strategy of low price is generally adopted, and the price is even cheaper than a compatible machine with similar configuration. In order to make a profit, users often take advantage of their little knowledge of computer hardware configuration and adopt the strategy of cheap and miscellaneous motherboards with high-grade CPU, low-priced graphics cards and even counterfeit products. Therefore, such a "brand machine" is despised by people in the industry.
Brand computers should be purchased accordingly.
Due to the characteristics of different grades and types of branded computers, it is determined that not all users are suitable. Among the users who are suitable to buy branded computers, the first ones are commercial users (including enterprise users). They require computers to be uniformly configured and easy to maintain, and manufacturers can provide better technical support and supporting services. Business users generally do not need to run complex game programs, and it is not necessary for demanding multimedia, so the configuration is not necessarily high. Commercial users require computers to work continuously for a long time without failure, and sometimes the value of data stored in the computer far exceeds the price of the computer itself. This puts high demands on the average time between failures of computers, which cannot be achieved by assembling a set of computers casually. All units use the same brand-name computer, which can also reflect the company's image from one side. Therefore, for business users, commercial machines of internationally renowned brands are the best choice.
Secondly, many individual home users are not very familiar with computer operation, and buy computers only for certain purposes, such as stock trading, surfing the Internet and children learning computers. They also don't need high-end configuration, but they need computer operation to be as simple as possible without software failure. For ordinary users, the final result of software failure is the same as that of hardware equipment failure. Because famous-brand computers have considerable autonomy in design, many foreign-brand computers have begun to develop into home appliances. First of all, its appearance gives up the standard appearance of traditional computers, and it is integrated with furniture, making the layout more reasonable. Some commonly used interfaces, such as USB ports, are installed on the front panel of the chassis. Secondly, some special shortcut keys are provided on the chassis or keyboard, so that users can quickly start common programs through specific keys, without memorizing formal operation methods, just as simple as operating household appliances. Thirdly, brand computers provide more visual operating software, such as the famous "Happy Room", which makes the function operation more visual and is very suitable for users who just started to contact computers. Therefore, it is considered that domestic famous brand computers are a good choice. If the budget is large, it is naturally better to import famous brand home computers. If the budget is limited, you can refer to some small and medium-sized brands of practical computers.
There are also some professional users who need to buy branded computers. Because these users have strict performance requirements, it is difficult for compatible computers to meet the requirements. Some professional users need configurations beyond PC, and only certain brands of computers meet the requirements, such as SUN's workstations.
Generally speaking, branded computers are suitable for mass users, business users and all kinds of computers to "use" at home, not "play". So if you are a hands-on computer enthusiast or game fan, you'd better DIY a computer yourself.
Matters needing attention in buying a computer
When confirming a brand, users should not only care about its overall strength, but also ask about its local after-sales service and sales scale. When comparing the configurations and prices of different brands of computers, we should ask about the specific configurations, not the general expressions in the quotation. For example, if the quotation indicates "8MB AGP graphics card", you should ask what graphics processing chip it uses. Although the graphics cards of different chips have 8MB of memory, the price and performance are quite different. Similarly, we should ask the indicators of hard disk, sound card and motherboard in detail, which is more conducive to horizontal comparison. Some brands and individual models of computers particularly highlight some functions, such as advanced configuration of LCD and CD-RW, which is not necessary for ordinary home users, which makes the price of computers rise a lot. When purchasing brand computers, especially mid-range products, don't excessively pursue some advanced functions or configurations, otherwise it will affect the overall configuration level.
Among the brand computers, there is a computer called iMAC, and its translucent shell is very attractive. However, the software format, processor and operating system adopted by this kind of computer are different from the PC in the mainstream market. Although it has superior performance and powerful functions, its versatility is much narrower than that of PCs using Intel or AMD processors. Users should think carefully before buying.
When buying imported brand machines, you should pay attention to whether you are buying parallel goods. Parallel computers usually can't get warranty service and technical support in China. The difference between general parallel machines mainly depends on packaging and information provided randomly.
Commodities generally have Chinese information, and boxes have Chinese logos. If it is an imported commodity, it will often be labeled as "agent". The safest way is to provide the body number of the brand computer to the regional agent of the brand to check whether it is genuine or not. If there is any problem, we can negotiate as soon as possible.
Many brand-name machines randomly provide some valuable applications, accessories, Internet time cards, small gifts and other gifts, which are sometimes easily intercepted by middlemen. General brands of machines are pre-installed with genuine operating systems such as WIN9X. In fact, the software cost has already been included in the sales price of the whole machine, and users have to get the Windows OEM CD and authorization certificate. Some merchants will intercept Windows OEM CDs and sell them to earn extra money. Most of the retail WIN98 OEM CDs with authorization certificates on the market come from here. In addition, a few brands of computers may randomly install non-Windows software in order to reduce the software cost.
Please pay attention, too.
Finally, remind users to issue detailed and complete invoices when purchasing computers and ask for warranty certificates. If the computer is repaired, the maintenance office should also fill in the maintenance record so as to provide effective legal documents in case of possible disputes in the future. Collection sharing score