How much a trademark is worth depends mainly on its value.
1, brand awareness
The popularity of a trademark is closely related to the size of its consumer groups. The higher the popularity, the more consumers who can know the registered trademark and the more trading opportunities. So generally speaking, the higher the popularity of a trademark, the higher its value. Of course, what do some trademarks leave to consumers? Afraid to avoid? The higher the popularity, the more bleak the sales.
Therefore, from the enterprise's point of view, brand awareness should be coordinated with the goodwill of the enterprise, and it can be improved on the premise of improving product quality and company support. Only in this way can we effectively improve brand awareness, expand product sales and improve its economic benefits.
2. Corporate goodwill
A trademark is a symbol used by a commercial entity on the goods or services it provides, which can distinguish its goods or services from those provided by other market entities.
From the consumer's point of view, as a symbol to distinguish different goods and services, trademarks can be used to select manufacturers and buy goods that are considered worth buying. From the perspective of trademark users, trademarks can convey commodity information and make consumers? Card shopping? Effect.
3. Enterprise advertising factors.
When enterprises advertise, they usually refer to enterprises, products and trademarks. Bound? Let's get together and publicize it. Simplify the consumer's impression of the enterprise into the impression of the trademark, and let the consumer associate it with the enterprise through the trademark or the trademark promotion, so as to achieve the propaganda effect with twice the effort.
4, trademark text selection, design and other factors.
Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.
A good trademark can leave a good impression on people, deepen relevant public memory and help to expand popularity. The choice of trademark logo and the design of pattern should be simple and easy to understand, in line with the characteristics of the industry and conducive to communication. Just like Apple's first Logo, exquisiteness is exquisite but quite complicated, which is not conducive to communication. So it was eliminated and replaced by the Logo we have seen so far.
Knowing the above factors that affect the value of trademarks, when considering the relationship between trademarks and prices, you must have a steelyard in your heart. Please contact us if you want to apply for a registered trademark!