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What brand is 404?
404 lipstick is Lancome brand.

Lancome 1935 was born in France and is a brand founded by Armand Petitjean.

As a world-renowned high-end cosmetics brand, Lancome is involved in many product fields, such as skin care, make-up, perfume and so on. , mainly for mature women with high education and income level, aged between 25 and 40.

With a keen sense of perfume genius, persistent spirit of adventure, and ambition to make French brands occupy a place in the global cosmetics market monopolized by American brands at that time, Lancome wrote a beautiful page for the history of world cosmetics.

A rose from a French castle, with its temperament, has bloomed for 60 years in the unpredictable female psychology and unpredictable fashion rules.

Logo trademark

The name Lancome was conceived from Lancome, a castle in central France. For the sake of pronunciation, the letter "S" in the name of the castle has been replaced by a typical French long sound symbol. Because many roses are planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand.

Armand, the founder of the brand, believes that every woman is like a rose, with her own characteristics and gestures. So the brand was named after the castle, and the rose became the brand symbol of Lancome. Lancome's original trademark contains symbols representing its three series: rose: perfume series; Lotus: representing skin care series; L 1: It represents the make-up series.