We are all very familiar with Coconut Group, because coconut juice has always been popular among the public. Since coconut is a product of Hainan, as inland people, we are particularly interested in it. Taste the deliciousness of coconut, and coconut milk just meets our needs. We can see coconut water being sold not only in major restaurants and supermarkets.

Due to the rise of the online live broadcast industry in recent years, during this year’s National Day, Coconut Tree Group also opened a Douyin account to sell goods through live broadcasts. However, the style in the live broadcast room attracted the attention of netizens. In the video, we can see several women wearing tights dancing while showing off the coconut palm juice in their hands.

So netizens commented that Coconut Tree Group has always been at the forefront of over-the-edge football, saying that Coconut Tree Group’s aesthetics have not changed in 10 years. So why do they evaluate it in this way? According to the Tianyan APP, it turns out that Coconut Tree Group has been fined twice because of illegal content in its advertising slogans. But why did Coconut Tree Group still take this route after experiencing fines?

It is understood that during this live broadcast, he was blocked by the network many times. So is the route he took rustic or vulgar? The previous packaging trademark of Coconut Tree Group can be seen with the slogan of drinking from childhood to adulthood, accompanied by pictures of women. At that time, this advertisement caused controversy among countless people, and was subsequently investigated by the Hainan Industrial and Commercial Department. Recently, the controversial marketing of Coconut Tree Group has made a comeback. Whether the live broadcast of Coconut Tree Group is suspected of being an edge ball has not yet been concluded by investigation. However, the staff of the local Market Supervision and Administration Bureau has stated that if Coconut Tree Group has any advertising violations, They will definitely deal with the problem seriously.

In recent years, people's evaluation of the Coconut Tree Group has gradually changed from earthy to vulgar, and even to the point of playing excessive ball. He said that every company will consider its own products when doing publicity and marketing, but what it produces must ultimately be for the public. Now it has been questioned by netizens. There is no doubt about this. After all, from the video Several beauties are dancing passionately, which can make people think of being graceful. In my opinion, Coconut Tree Group has done nothing to gain attention. It only needs to do the essence of its products. It has always been the leader among coconut brands, and there is no need to follow the live broadcast to spark heated discussions.