There is not much difference between a body pillow and a pillow in the popular sense. It is just that the difference in shape leads to differences in use. Most pillows are used when sleeping, while body pillows are more commonly used with pillows. As the name suggests, it is an item held in one's arms, with multiple functions. What choices will companies make regarding the category of pillow trademarks?
This is still some information that can be learned through the Bajie Intellectual Property Trademark Encyclopedia. The category of the pillow trademark is Class 20-2013-cushion, pillow-pillow 200157, pillow 200195. In general, pillows are also a kind of household items, so it is not without reason that they appear in this category. Moreover, when choosing a trademark category, you must choose related categories together to be more secure.
So if a company uses this trademark in the market before the trademark has been registered and approved, what impact will it have on the trademark itself and other aspects of the company? In fact, to sum up, the disadvantages of using a trademark without registration approval are actually relatively large. For more aspects, you can continue to read below.
Firstly, unregistered trademarks have no legal protection. It is said that once the trademark is approved and the trademark registration certificate is obtained, the trademark can be used within the protection of the law. At this time, if someone else uses a similar trademark , the company can also sue based on the actual situation. If an unapproved trademark is later used, even if someone uses a similar trademark, the company cannot say anything because the trademark has no legal protection and can be used by any company or individual.
There is also uncertainty about the certain benefits obtained from the trademark. Usually, unapproved trademarks cannot exercise all the rights of the trademark, such as trademark transfer, trademark licensing or even trademark pledge. These methods can help companies obtain tangible assets to develop and expand their own industries. However, because the trademark has not been approved, these tangible assets cannot be exercised. Assets cannot be converted.
There are many rights to trademarks. If a company fails to register a trademark in time, someone will squat on the trademark later. In this way, if the trademark squatting is successful, the trademark currently in use will be used in the future. Can no longer be used. Because if you continue to use it, you may face trademark infringement and get involved in trademark disputes.
So usually a company registers a trademark before using it, which provides a lot of protection for the trademark and the company. In addition, in many cases, the development of the company requires trademark registration or trademark transfer. After the trademark is obtained, it is beneficial to use it. For future development, renewal can provide a foreshadowing of the use of the trademark during the invalid period after it is approved.