The China Sports Delegation and Anta, the official partner of the Chinese Olympic Committee, distributed a statement to the media. During the competition, Sun Yang, a swimmer from China, made a statement that she did not wear the award-winning clothes of the China delegation as required by the contract.
The statement said that according to the requirements of the contract and the unified image of the national team, athletes must get the official medal clothing from their clothes when they board the podium. A set of award-winning clothes is not only a symbol of athletes' outstanding achievements, but also a representative of a country's reputation, image and credibility. Athletes from the same country wear different award-winning costumes on stage, which is unprecedented in the history of world sports and has a great influence on the respect of China's national image and rules. Personal interests are higher than national interests.
Different from Anta, Sun Yang's winning brand 36 1 degree in the Asian Games is very eye-catching. 36 1 degree stocks also rose for four consecutive days. The quoted price of 36 1 degree is 2. 19 Hong Kong dollars per share, and the market value of Hong Kong stocks is 4.528 billion Hong Kong dollars. It is rumored that the signing fee of Sun Yang and 36 1 is 7 figures.
"Personal interests are above national interests" is indeed a hat that can crush people to death, but it is not "unprecedented in the history of world sports" for athletes not to accept awards according to the dress code. Memories have been blurred1At the Barcelona Olympic Games in 1992, the American dream team easily defeated its opponents and won the championship. When accepting the award, something happened that embarrassed the US Olympic Committee.
According to the regulations, on the podium, all athletes must wear jackets embroidered with the American flag and Reebok trademark, but half of the players in the "Dream Team", including Jordan and Pippen, are Nike signing players, and they refuse to wear Reebok jackets to receive the prize. Nike's boss Knight had to come forward to coordinate this matter. Finally, the scene of the "Dream Team" players wearing Reebok coats and wearing the American flag came to the stage to receive the award. The purpose of wearing the national flag is to let the national flag cover the trademark of Reebok. American local newspapers criticized the members of the "Dream Team", saying that their loyalty to Nike exceeded their loyalty to the country.
In fact, the petty actions between China players and brand sponsors have indeed become a hot topic. A typical case is 2065438+016543810.3. In the second round of the Guangdong team, about 6 minutes in the second quarter, Yi Jianlian put on his own brand of sneakers and asked to play. He had a brief communication with the referee on duty, but the latter refused. Yi Jianlian took off Li Ning's sneakers and threw them directly on the court. He walked back to the dressing room wearing only socks, ignoring the rules and referees. After the intermission, Yi Jianlian didn't want to go back to fight again. Wang Zhuoping, the technical representative on duty, entered the dressing room to communicate with him, and the leader of his personal brand sponsor also entered the dressing room to negotiate with him. Yi Jianlian finally returned to the court at 5: 03 in the third quarter, still wearing his own brand sponsor shoes. This incident caused an uproar.
So who is right and who is wrong in the game between players and sponsors?
According to outside rumors, Sun Yang's commercial value has exceeded10 million, and he supported 36 1 degree because he has been helping and supporting him at his lowest ebb. In other words, 36 1 degree has extraordinary skills in choosing star potential stocks. But did Sun Yang make a mistake?
The answer is obvious. Athletes are punished everywhere for violating the regulations of brand sponsors on the sports ground. What's more, in this international mountain, Sun Yang and others represent the national image.
To say responsibility, the relevant management may also have the responsibility of supervision and use of rights. Whether there are black and white regulations on the selection and use of uniform award-winning clothes for sponsors in large-scale domestic and international competitions, whether there are any acts that violate the regulations and whether they are severe, so that the case of the punished person can truly achieve the purpose of warning. Not a fine?
For athletes, such problems often occur because there is no such heavy punishment mechanism. Look at the experience of Americans in this respect, which is obviously higher than that of China.
As we all know, Nike finally won the sponsorship of NBA jerseys last season, so the league wore Nike jerseys and socks. Players with contracts will wear brand-name shoes sponsored by themselves. In order to prevent the sneakers from being framed by another brand's socks, Curry will pull up the socks to cover Nike's logo before each game, and Harden is even more simple and rude, directly cutting off the marked circles on the socks. It is also interesting to think that Harden has to pick up small scissors to repair socks before every game.
The secret of this is that these stars themselves understand a simple truth: violations will be fined a lot of money. They don't want to be fools.
Dānlín made a good demonstration. Li Ning signed a contract with China Badminton Team, but Dānlín wanted to jump out and complete his personal contract. Finally, after many times of communication, Dānlín, China Badminton Team and Li Ning Company completed the agreement. Dānlín must wear Li Ning's clothes when training and playing for the national team, but the racket and sneakers can be Younex, but the trademark cannot be disclosed.