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The Brand Traceability of Fujian Pinpinxiang Tea Co., Ltd.

Hundreds of years ago, Pinpinxiang was synonymous with a tea quality standard;

hundreds of years later, Pinpinxiang is a brand that resounds throughout the country.

Fuding tea has a long history. Wu's ancient residence in Cuijiao Village, Bailin Town, Fuding is a historical portrayal of the glory of Fuding tea in the Qianlong period of Qing Dynasty. "When you learn, you will forget what you can do, and you will see the sheep after you leave your poems." Wu's ancient residence still retains this couplet given by Liu Yong, a great scholar of the Qing Dynasty, as well as precious cultural relics such as Su Shi's handwritten pen holder and palace lanterns in the Qing Dynasty, and it also conveys a beautiful story about the origin of taste and fragrance.

Wu was the most outstanding tea merchant in Fuding at that time, relying on the management of high-quality Fuding white tea and Bailin Kung Fu black tea.

Qidouping near Cuijiao is a beautiful village, where dozens of tea farmers named Lin live. For generations, they made a living by growing and making tea.

Surrounded by mountains and water, it has a mild climate and fertile soil, which makes it an excellent tea-producing resort and naturally becomes the main tea source of the Wu family.

Wu attaches great importance to the quality of tea source. Every time he buys tea here, he must taste it before tasting it, and repeatedly consider and evaluate the fragrance of tea, which is called the quality standard of "taste and fragrance" by tea farmers.

The Lin family's tea-growing and tea-making techniques have been passed down from generation to generation for thousands of years, and its natural, healthy and high-quality tea has been recognized and appreciated by Wu tea merchants. So the Lin family who planted and made tea and the Wu family who managed tea joined hands to create a brilliant story of Fuding tea. Qidouping is therefore full of tea fragrance, as if it were an ocean of tea. Therefore, later generations renamed the village Chayangli.

The diligent Lins, who focus on growing and making tea, have spread to Lin Jian (Lin Zhenchuan) for the eighth generation. Lin Jian has the mission of inheriting and revitalizing Lin's tea industry, and he is more persistent in growing and making tea. He is determined to inherit the glorious history of Fuding tea industry and set foot on the legendary road of the Wu family's tea industry. On the basis of the accumulation of tea planting and tea making in Lin family for hundreds of years, Pinpinxiang brand came into being, and embarked on a brand-new journey of "home has tea fragrance, Pinpinxiang".

Company Profile

Fujian Pinpinxiang Tea Industry Co., Ltd. is a provincial-level leading agricultural industrialization enterprise integrating tea planting, processing, sales, scientific research and export. Among them, Pinpinxiang Organic Tea Base has become a tea export record base in Fujian Province and a national agricultural standardization demonstration base. Through the establishment of fuding city Kejian White Tea Research Institute and Fujian (Ningde) Spark Technology Innovation Center for tea industry, the quality tracking and new product development research of Fuding White Tea have been carried out. Through cooperation with scientific and technological colleges, the enterprise introduces advanced tea processing technology and technology, and introduces the most advanced export tea cleaning processing line equipment at home and abroad. The main products are: Fuding White Tea, Taimu Green Tea, Jasmine Tea, Oolong Tea, Bailin Gongfu Black Tea and a series of organic tea products, etc. The "Pinpinxiang" brand Fuding White Tea won the title of famous agricultural products in China.

With Beijing Pinxiang Tea Sales Center as the hub, it has implemented the nationwide franchise chain operation, and has established more than 1 tea sales outlets, forming a networked operation.

the enterprise takes "science and technology, talents, cooperation and service" as its purpose, "quality assured, honest management" as its business philosophy, and "green, healthy, harmonious and development" as its goal. Established a perfect quality management system, and became a national agricultural product processing industry demonstration enterprise, a top 1 tea industry enterprise in China, a famous trademark in Fujian Province, and a well-known brand name of enterprises in Fujian Province, thus creating the first brand of China White Tea.