Generally speaking, OPPO and vivo originated from the split of the original BBK Group, and are called the BBK system by the outside world. The original BBK Group was split into OPPO, vivo, and BBK Education Electronics. After the split, the three companies did not hold shares in each other and operated independently. They were called brother companies. OPPO and vivo were called blue-green brothers by the outside world. Shen Wei was in charge of BBK's communications business and later established vivo mobile phones in 2009. Chen Mingyong was in charge of the audiovisual business and established oppo in 2004 and then OnePlus.

Talk about his key figure Duan Yongping

Speaking of Duan Yongping, maybe not many people know who he is? But if you talk about the brands of Xiaobawang, BBK, vivo, and OPPO, I am afraid that many people will have an impression, especially those in their 70s and 80s who grew up with the slogan "Xiaobawang Learning Machine". . Duan Yongping is the boss behind these brands.

Duan Yongping began his legendary life in the 1990s. He first joined the factory as a college student. Before taking over, Xiaobawang was a small township enterprise. Three years later, the output value of this small factory has reached 1 billion yuan, and was officially named Zhongshan Bawang Electronics Industry Company. After Duan made Xiaobawang an output value of 1 billion, the shareholders' business philosophy differed from Duan's, and they broke up peacefully. Duan went to Dongguan to found BBK. It is said that before leaving, he signed an agreement that the company founded by Duan could not get involved in Xiaobawang's industry for two years. , shareholders also gave Duan a Mercedes-Benz S as a gift. On September 18, 1995, he went to Dongguan to establish BBK Electronics Co., Ltd. Shortly after the establishment of the company, he divided the company into three major businesses. One was the educational electronics business, with Huang Yihe in charge, mainly engaged in reading machines, learning Machines, etc.; one is the audio-visual business, headed by Chen Mingyong, which mainly operates VCD, DVD, MP3, Blu-ray DVD, etc.; the other is the communications business, headed by Shen Wei, which mainly operates cordless phones, BBK music mobile phones, etc.

By the beginning of 1999, Duan Yongping restructured Bubugao Company according to the changes in the domestic and foreign competitive environment, and established these three major businesses into three independent companies based on the relationship of people following the situation, independent equity, and non-subordination. company. As independent legal persons, the three companies have no involvement with each other. If we must talk about relationships, it is that some individual shareholders (Duan Yongping, Shen Wei, Huang Yihe, Chen Mingyong, etc.) hold shares in the three companies at the same time, of which Duan Yongping holds three Each holds about 10% of the shares. In the initial period of time, in order for the three companies to develop quickly, they decided to use the name of BBK and about 80% of BBK's original business channels.

In 2001, with Duan Yongping’s involvement, three companies jointly invested 30 million yuan to register OPPO. However, since Shen Wei and Huang Yihe had no intention of joining OPPO, Chen Mingyong directly bought out the rights to the OPPO brand. In 2002, Sony, Philips, Panasonic and other companies required the Chinese DVD industry to pay patent fees. Xinke almost disappeared as a result, and Chen Mingyong's life was not easy. He decided to devote himself wholeheartedly to OPPO (name: Guangdong Oppo Electronics Industry Co., Ltd.). In 2003, in order to develop into the field of mobile communications, Chen Mingyong established Guangdong Oppo Mobile Communications Co., Ltd., or OPPO mobile phone. Soon after, BBK Audio-Visual Company closed down, and two to three hundred employees joined Guangdong Oppo Mobile Communications Co., Ltd., namely OPPO Mobile Phones.

BBK Communication Technology, which is headed by Shen Wei and is mainly engaged in communications business, is considered a direct branch of BBK Group. Most people still remember the "BBK" logo from the feature phone era. In 2011, based on development needs, BBK Communication Technology launched a new trademark for its smartphones - "vivo". After several years of development, the BBK logo was gradually and consciously removed, and it became the current Vivo Mobile COMMUNICATIONS LIMITED.

The full name of OnePlus is Shenzhen OnePlus Technology Co., Ltd. It is a wholly-owned subsidiary of OPPO (Guangdong Oppo Electronics Industry Co., Ltd.) established in 2013. There is also an OPPO subsidiary of OPPO Mobile phone (Guangdong Oppo Mobile Communications Co., Ltd.), so speaking of it, OnePlus and OPPO are brothers. But for unknown reasons, OnePlus changed its corporate entity in April 2014 and became an independent new company with no clear relationship with OPPO.

In the domestic mobile phone market, vivo and OPPO compete in completely different ways from other companies. After segmenting the market and intensively cultivating experience, they have firmly established themselves in the domestic mobile phone price range of 2,000 to 3,000 yuan. As a company under Duan Yongping's family, OnePlus's development direction and competition methods are basically similar to vivo and OPPO. In addition to pursuing the ultimate, it also sets its sights overseas. Therefore, OnePlus’s achievements overseas are much more impressive than those of companies of the same level. OnePlus Technology CEO Liu Zuohu was originally the deputy general manager of OPPO and the general manager of OPPO’s Blu-ray Division.

Reference materials

What is the relationship between BBK, OPPO and Vivo? .Zhihu[cited on 2018-5-12]