OUTLETS English is Outlets, and its original English meaning means export, outlet and export. In retail business, it refers to a shopping center composed of shops selling brand-name out-of-season goods, off-shelf goods and expired goods, so it is also called brand direct selling shopping center.

It was established in the United States on 1970, and its headquarters is in Paris. The founder is Harold Afande. Outlets was originally a "factory direct-sale store", specializing in handling factory tail goods. Later, a big outlet shopping center similar to Shopping Mall was gradually formed and gradually developed into an independent retail format.

management mode

Outlets in China basically take the road of combining factory direct sales and discounts. The products involved in Outlet Mall include clothing, shoes and hats, cosmetics, daily groceries, daily necessities, jewelry, handicrafts, stationery, stationery, sporting goods, electronic products, digital products, auto parts, household items and so on.

Outlets itself is a business model, whether it is a China company or a foreign company. The self-styled Outlets China Company is instilling its official lineage into the traditional public. Actually, there is no such bloodline. Any enterprise or company, as long as it has brand and buyer resources, can do the business model of outlets.