For any enterprise, a trademark is an essential magic weapon to protect its own interests and develop its brand. Trademarks have been paid more and more attention by enterprises, but enterprises often encounter the urgent need to use trademarks and can't wait. So in this case, do you choose trademark authorization or trademark transfer?

the difference between trademark transfer and trademark license

first of all, their definitions are different. Trademark transfer refers to the act that a trademark registrant transfers the exclusive right to use a trademark to others in accordance with the procedures prescribed by law within the validity period of a registered trademark. Transfer is the ownership of the trademark. After the trademark is transferred, the assignor has no right to dispose of the trademark.

Trademark license means that the legal holder of a trademark provides the licensee with a trademark authorization, allows others to use its registered trademark within a certain period of time, and obtains the official website certificate of the trademark, and files it with the State Trademark Office.

Advantages and disadvantages of trademark transfer and license

The advantage of trademark transfer lies in its higher reliability and security. This is also a relatively stable way for enterprises to obtain trademarks through trademark transfer. However, the trademark transfer shall pay the transfer fee according to the intention of cooperation between the two parties, that is, the transfer fee for purchasing the trademark. Relatively speaking, the trademark transfer time is longer and the one-time payment amount is higher.

Trademark license refers to the payment of the use fee according to the authorized use period, which is short and the one-time payment amount is small. However, similarly, trademark licensing also faces more risks. A standard will be used by more people, which may lead to vicious competition in the same industry and bring unnecessary losses to enterprises. The typical case of trademark licensing dispute is the trademark battle between Wang Laoji and Jia Duobao.

Considering your own situation

Trademark transfer is a labor-saving and powerful enterprise that obtains trademark ownership at one time; Trademark licensing is a kind of enterprise that has the right to use trademarks in a short period of time, which is suitable for enterprises that have just started, need trademarks urgently and lack funds. Generally speaking, trademark transfer and trademark licensing have their own advantages and disadvantages. Enterprises can choose according to their own situation.

the above is the relevant analysis of trademark transfer and trademark license. If you encounter any problems in the use of trademarks, please consult Bajie Intellectual Property Trademark Network. It is our pleasure to serve you!