YONEX

The world's largest badminton and tennis series supplies and equipment design and production company. More than 87 professional badminton players around the world use YONEX rackets and its ancillary products such as shoes and socks.

YONEX’s logo is composed of two figures that resemble the English letter y, consisting of a deformed triangle and a circle. Therefore, badminton enthusiasts also call it YY. It is a famous brand product in badminton.

The history of Yonex

In 1946, Yutaka Yoneyama established the Yoneyama company, which initially produced fishing nets and wooden drifts.

In 1957, the company shifted to the production of golf, tennis and badminton products.

In 1961, the first "Yoneyama" badminton racket was released. Two years later, Yoneyama became a manufacturer of international brand badminton products.

In 1969, Yoneyama launched the world's first aluminum badminton racket - #700. Today, more than 80 players in the world use Yonex badminton rackets.

In 1978, Yoneyama Company entered the field of tennis racket production, diversifying the company's products.

In 1978, the company's new "YY" LOGO was launched, consisting of blue and green, and soon became well-known in the badminton and tennis circles. A year later, the company and trademark were changed to Yonex.

In 1980, the company launched the world's first ultra-light badminton racket --- Carbonex 8. In the same year, it won the All England Badminton Open.

In 1982, Yonex launched the surprising R series of tennis rackets. The R-1 was the world's first square tennis racket, and the ultra-light R-7 tennis racket won France and Wimbledon. After using a range of lightweight materials to build rackets, Yonex began similar efforts in golf club manufacturing, such as using graphite.

In July 1983, Yonex launched the Carbonex 2, the first all-carbon racket.

In 1984, Yonex established a subsidiary in the United States to operate independently. Headquartered in California.

In 1989 Yonex became the exclusive sponsor of the All England Badminton Open.

Yonex invented A.D.X in 1990. The Widebody golf club hit a distance of 412 yards on the PGA Tour that same year.

In 1992, Yonex signed a contract to sponsor Monica Seles, further supporting tennis. Yonex joined Seles in the world rankings and made Seles one of the youngest female athletes to win a Grand Slam.

In August 1992, Yonex launched the world's first equiangular widebody badminton racket, the equiangular 500, using the design principles of equiangular tennis rackets.

From 1993 to 1995, Yonex-sponsored players won gold and silver medals in Olympic badminton competitions. In addition, Yonex has become the official equipment sponsor of the Barcelona Olympic Games.

In October 1994, Yonex became the title sponsor of the U.S. Badminton Open.

In 1994 Yonex introduced the Super A.D.X. and won the 1994 U.S. Open.

In July 1995, Yonex was listed on the Tokyo Stock Exchange. Yonex has signed a sponsorship agreement with 14-year-old tennis prodigy Martina Hingis.

In 1996, Yonex launched Super A.D.X, which added graphite and steel to traditional irons.

In 1996, Yonex became the official sponsor and badminton equipment supplier of the Atlanta Olympic Games.

During the competition, Yonex took home almost every medal and won every shining moment.

In 1996, Yonex officially established the Teradomari National Club in Japan.

In 1996, Yonex added titanium, a super metal, to Super A.D.X for the first time. Titanium has opened a new era of technology. With the help of super A.D.X products, Yonex has driven the development of golf.

In 1996, Seles used a Yonex SRQ-500 extended racket.

In early 1997, Richard Krajicek used the new Super RD-TOUR to become the Wimbledon men's singles champion. At the same time, 15-year-old Hingis became the youngest Wimbledon women's singles champion.

In 1997, 16-year-old Hingis used the RD-70 extended racket to win the Australian Open and become world number one. YONEX has grown rapidly with Hingis and Seles.

In 1997 Yutaka Yoneyama, the founder of Yonex, became Yonex chairman and appointed Yoneyama Ko as Yonex's general manager. The company launched PPS, which is 30% lighter than standard graphite.

In November 1997, Yonex sponsored player Scott Hosh participated in the Red Cup and won the Milwaukee Tour.

In 1998, Horsh renewed his contract with Yonex. In the same year, YONEX has been accompanying Horsh for ten years.

March 1998 Yonex sponsors young players to promote sports development in schools and colleges. This is a non-profit organization.

In 1998, Yonex-sponsored players Marcelo Rios and Martina Hingis were both ranked No. 1 in the world. This is a first in Yonex history.

In January 1999, Yoneyama won the Vince Lombardi Youth Award from Los Angeles, USA, for his contribution to the development of young players. Yonex signs young Australian player Lleyton Hewitt.

In January 1999, Hingis won the Australian Open for the third time using a Yonex racket.

In 1999 Yonex became a sponsor of the Japan Professional Golf Association.

In March 1999, Chairman Yutaka Yoneyama received a special award from the British Badminton Association and Prince Andrew for his continuous support of the All England Badminton Open. Yonex is the official badminton equipment sponsor of the 2000 Sydney Olympic Games. In Sydney the YONEX racket won gold, silver and bronze medals. Yonex has launched the first pair of walking shoes made with a new material called "Power Cushion" in the Japanese market.

In 2000, YONEX signed a new sponsorship contract with Seles, including rackets, shoes and clothing.

In 2000, YONEX launched the V series golf clubs. Hewitt won the U.S. Open and became the youngest men's singles player in history.

Cyberstar3000 launched by Yonex in 2001. Achieved excellent sales results in Japan.

2001 Yonex’s new V-350, titanium head woods. Recognized by the United States Golf Players Association.

In 2001, Horsh won two PGA Tour events using the V-350. Due to Horsh's outstanding performance, he was selected for the Red Cup again. The Japanese government commends Chairman Yutaka Yoneyama for his contribution to sports.

2001 Fifty-five years later, Yonex has become a successful multinational company headquartered in Japan. Subsidiaries are located around the world, including the United Kingdom, Germany, Canada, Taiwan and Hong Kong.

Yonex continues to produce high-tech sports equipment that strives to enable every athlete to perform at the highest level.

Yonex YONEX models and features

TITANIUM---Ti titanium racket series

Aerospace material titanium metal is 250% harder than ordinary carbon fiber. The specific gravity is also heavier 230. This feature makes the titanium net badminton racket head produced faster, allowing more hitting power to be transmitted to the ball, making it easier to control without adding extra weight to the racket frame. The original low-torque characteristics of the titanium metal mesh ensure that the racket surface can resist spin force. In addition to providing faster speed, titanium mesh is cast on the racquet surface at the 3 o'clock and 9 o'clock clock positions to enhance power and stability, thereby improving the hitting effect when the hitting point is not in the sweet spot of the racket surface. Used by almost all world-class doubles players and most women's singles players.

ISOMETRIC---ISO (square racket head) series

Using an innovative square racket head, the number of longitudinal strings of equal length in the racket surface is increased by 3 compared with the traditional racket shape -5 times, thereby increasing the sweet point of the racket, the optimal hitting area, by 32%, making it easier for players to hit high-quality returns. There are many variations of racket frame cross-sections, AR shape and VF shape. Judging from the current trend, ISO racket shape has been used in ISO and Ti series badminton racket, and will become the standard racket shape of badminton racket in the future.

AEROTUS---AR (low-resistance airfoil frame) series

The cross-section of the frame is an oblate oval, similar to the cross-section of an airplane wing, and the frame design is thin and Wider, 11mm thinner and 26mm wider than traditional rackets, and the racket head is heavier than ordinary rackets. Using this type of racket frame structure can reduce the air resistance during swing and improve the torsion performance of the racket frame, which can increase the attack power of 22%. It makes it easier for players to hit high-speed, powerful returns. However, due to the thin thickness of the racket frame, the ball control performance of the badminton racket has been reduced, and it is more favored by offensive players

CARBONEX---CAB (carbon fiber) series

Traditional The badminton racket shape of early and low-end products adopts a nearly circular cross-section similar to that of an aluminum alloy frame. The rear racket frame adopts a box-shaped cross-section design and a vacuum internal pressure composite design, which is pressurized from the inside of the racket frame. It creates a vacuum state and the pressure expands from the inside to the outside, which can better utilize the rebound of the carbon racket frame and generate strong hitting power. Due to the thickest section of the racket frame, it provides higher stability and less torque for hitting the ball. Its ball control performance is the best among all series, and it is still the first choice of some world-class men's singles players.

BASIC---B (junior) badminton racket series

It is a low-end racket that uses an aluminum alloy frame and a steel tube shaft. It does not have many advantages in performance, but because it is The price of Yonex products is enough to scare you.