Yalu down jackets are produced in Taicang City, Jiangsu Province.

In 1972, Yalu was founded in a village handicraft workshop. Gu Baosheng and other 6 tailors established the sewing group of Guangming Knitting Factory with sewing machines on their shoulders.

In 1987, Yalu's trial production of the "Flying Dragon Shirt" was a great success, creating a sales miracle with 160 people queuing up on Nanjing Road in Shanghai to buy it.

In 1990, Mr. Gu Zhenhua became the director of Yalu Garment Factory, and it started from then on. In the 1990s, a new era of Yalu's development began. Yalu mainly sold jackets, with annual sales reaching 1 million pieces, and was known as the "Chinese Jacket King".

In 1998, Yalu down jackets began to sell well across the country and established their position in the clothing industry. With the development of the down jacket industry, Yalu has hundreds of dealers nationwide, 5,000 sales outlets nationwide, and annual sales revenue of 3 billion yuan.

In 2005, Yalu Group ranked second in the comprehensive market share of similar products in 2004 certified by the China Chamber of Commerce and the China Business Information Center.

In 2006, it was selected as one of the top 500 Chinese industrial enterprises by the China Market Monitoring Center.

In 2011, Yalu International Building (Taicang Headquarters) was completed.

Extended information:

Yalu Group Co., Ltd. was founded in 1972. It owns Suzhou Yalu Holding Co., Ltd., Jiangsu Yalu Industrial Co., Ltd., and Jiangsu Baifulun Investment Development Co., Ltd. Company, Sino-foreign joint venture Suzhou Yalu Fangyi Clothing Co., Ltd., Blue Ice Clothing Co., Ltd., Suzhou Yalu Real Estate Co., Ltd., Suzhou Huazhao Real Estate Co., Ltd., Taicang Yalu Rural Small Loan Co., Ltd., Dezhuo Coal Mine in Hezhang County, Guizhou Province, etc. subsidiaries.

Brand is Yalu’s core and most valuable intangible asset. Yalu adheres to the design style of "popular, fashionable" and the product positioning of "popular brand, national product", and continuously improves Yalu's brand and products through product design, product display, store design, advertising, signed endorsements and various marketing activities. image.

As a well-known trademark and famous brand product in China, "Yalu" has become one of the most influential and popular down jacket brands in China, and has successively won honors such as "China's Well-known Trademark" and "China's Famous Brand" .

According to the World Brand Laboratory's "2011 China's 500 Most Valuable Brands Ranking", the Yalu brand is worth 6.075 billion yuan.

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