The software has not been renamed.
1. Brand image: The brand image of Xingyuan app has been deeply rooted in the hearts of the people. Changing the name will affect users’ recognition and trust of it.
2. Legal factors: The trademark registration of Xingyuan app has been completed, so changing the name will involve legal issues and require a series of legal procedures.
3. User habits: Users have become accustomed to using the Xingyuan app. A sudden name change will make users feel uncomfortable and troubled. At the same time, the new brand name also needs to be re-promoted and publicized, which requires a lot of time and resources.