It is recommended to first remove the goods and related advertisements that are suspected of infringing the trademark rights, and then find a lawyer to verify whether the trademark rights have actually been infringed. Then contact the other party to understand the other party's requirements, and then negotiate to gain the other party's understanding. If a Taobao store is determined to have infringed upon trademark rights, it must first compensate the infringing party. If the sales amount is huge and meets the legal standards, it may be suspected of committing a crime and be investigated for criminal responsibility. It may be sentenced to fixed-term imprisonment, fines and other penalties. Article 57 of the "Trademark Law of the People's Republic of China" includes any of the following acts, which shall infringe the exclusive rights of a registered trademark: (1) Using the same product on the same product as the registered trademark without the permission of the trademark registrant (2) Using a trademark that is similar to the registered trademark on the same product without the permission of the trademark registrant, or using a trademark that is the same or similar to the registered trademark on similar products, which is likely to cause confusion; (3) Selling goods that infringe the exclusive rights of registered trademarks; (4) Forging or manufacturing registered trademarks of others without authorization or selling counterfeit or unauthorized registered trademarks; (5) Changing the registered trademark without the consent of the trademark registrant and puts the goods with the changed trademark back into the market; (6) Deliberately providing facilities for infringing the exclusive rights of others’ trademarks and helping others to infringe the exclusive rights of trademarks; (7) Causing other damage to others’ exclusive rights to registered trademarks of.