Madrid, 1
Advantages:
1) An application in Madrid can specify multiple countries.
2) Madrid is cheap if the application is successful.
Disadvantages:
1) Madrid international registration does not accept inquiries, so it will be rejected in the later substantive examination because the trademarks are similar or identical.
2) Applications in Madrid can be designated to apply in multiple countries. If there is no single country review opinion or preliminary rejection or objection, the procedure is relatively simple; However, in case of temporary rejection, it is still necessary to follow the procedures of individual countries.
3) In the case of successful registration, the fees in Madrid will save some fees than those in a single country; In case of temporary rejection, the cost is still in accordance with the single-country procedure, and the cost is higher.
4) Madrid international registration has only one international registration certificate (most designated countries no longer issue separate trademark registration certificates).
5) Madrid international registration requirements are completely consistent with domestic basic registration.
6) The members of Madrid Union are biased towards European countries, and some countries with close trade relations with China, such as Canada, Southeast Asia and South America, are not members of Madrid Agreement and Protocol, so enterprises cannot obtain trademark registration in these countries through Madrid International Registration.
7) Instability of registration effect (central strike principle)
8) International registration can only be decoupled from the country of origin registration after five years. Once the country of origin registration is revoked within five years, the international registration will also be revoked.
9) Through Madrid, the examination method of EU applications is designated as individual country examination. If a country is rejected because it is similar to or violates the trademark law of that country, all EU applications will be invalid.
2. EU
Advantages:
1) The registered trademark is still fully valid in EU member states:
First, the applicant can obtain the protection of the trademark in the 28 member States of the European Union by submitting an application, and there is no need to specify the country to be protected separately;
Second, the use of homophonic trademarks in any member country will be regarded as being used in all member countries. Even if the trademark is only used in one of the member countries, it will not be in danger of being revoked because it is not used in other countries;
Third, the transfer, change or renewal of the same trademark will take effect in all member States.
2) The registration fee is low.
* * * The cost of applying for registration of the same trademark is much cheaper than that of other countries, and the renewal fee is also lower.
Disadvantages:
1) As long as one of the 28 member countries raises an objection and the objection is established, the registration will be rejected.
2) Before submitting the application, the official will not accept the inquiry request. The risk is greater.
3) The fee is slightly higher than the EU application fee specified by Madrid.
3. Single country
1. Introduction
Single country means that trademarks are registered in every country. Due to the different trademark laws and trademark registration procedures in different countries; Some countries adopt the principle of "first use", while others adopt the principle of "first registration". The whole period required for registration varies from a short period of about one year to a long period of 5-6 years. In addition, the validity period, cost and use requirements of trademarks vary from country to country. Due to the differences in the registration of individual countries, it is impossible to summarize the characteristics of a system here. For example, for business contact, the general agency will first ask the customer to give the country that needs to apply for registration, and the professional international agency will provide quotation suggestions according to the actual situation.
In addition, due to the different trademark laws in different countries, foreign-related agents have strong professionalism. Usually, the application for foreign-related trademark registration needs to be submitted by a firm with trademark agency qualification in this country. If the domestic agency is not professional enough, it may lead to the rejection of the trademark, or it may lead to the temporary rejection or repeated reply of official opinions due to poor consideration before application, which will increase the official expenses and attorney fees abroad, which is time-consuming and labor-intensive.
2. Advantages and disadvantages:
1), the application is flexible, and most countries in the world register one by one, without the basis of origin registration. Enterprises can make trademarks enter overseas markets before commodities, and can freely expand the protection of brands; If necessary, you can choose to register in any country.
2), the risk is relatively small, you can inquire beforehand before registering the trademark, and modify and adjust it in advance;
3) The cost is relatively high, but it is almost a one-time cost. In the case of successful registration, no extra charge will be charged later;
4) Some countries need time to register, India needs more than four years, and Brazil needs more than three years; However, there are also many companies registered for less than 1 year, such as Switzerland, Singapore, Myanmar, Germany and France.
The first two methods have only one registration certificate and enjoy trademark rights in the corresponding organization member countries. If you need to issue a registration certificate of a single country, you need to print it separately. Single country registration will directly issue registration certificates.
If you don't understand, you can write privately.