Question 1: What is a regional agent? It is the agent responsible for a certain area. 1. Pay attention to the difference between agents and distributors. There is a major difference between being an agent of a product or being a distributor. If we act as an agent, we will bear the legal responsibility for the sales contract signed by the other party for the finished product, which requires a considerable trust relationship between us and the other party. If it is a distribution, we only sell the product to the other party, and the other party sells it in the agreed area. We do not bear the legal liability (except for product liability) that the other party should bear for further sales. 2. Issues that should be paid attention to before signing a contract should clearly define the product. It should be clear whether it is the same type of product, a certain product, or all the products we produce or export. The issue of remuneration paid to the other party. It should be clear whether the remuneration paid to the other party is the price difference between our exports and the other party's sales, or a percentage. Performance review. You should determine with the other party the quantity or amount of products that he should sell within a certain period of time. For example, it is stipulated that the other party must sell a certain number or amount of products within a certain period of time (such as one year). If we do not agree on the quantity or amount that the other party should complete, in practice it is often easy to result in insufficient restraint on the other party and fail to achieve our marketing purposes. Intellectual property protection. Whether the product involves a patent, if so, the other party should be held responsible for assisting in protecting the patent of the product in its sales area, such as assisting in applying for patent protection locally, stopping infringement by others, etc. In addition, products generally have trademarks, and we should consider whether we need to apply for registered trademarks in the other party's location or even in other countries where they are sold. Since trademark protection is territorial, that is, it is only protected by law in the country (region) where the trademark is registered, special attention should be paid to foreign registration of exported products. Regardless of whether you are an agent or a distributor, you must sign a written contract. When signing a written contract, you should pay attention to the following main issues: The names of the contracting parties should be their full names and not their abbreviations. When we or the other party are members of a group company (such as a subsidiary or branch), the full name should be stated. Clarify the transaction method. That is, whether it is an agent or a distributor. Is it an exclusive agent or distributor or any other form of agent or distributor. Whether the other party is allowed to act as an agent or distribute other parties’ products, etc. Specify the region range. The contract should clearly stipulate the other party's agency or distribution area based on the specific circumstances of the transaction, our intention, and the other party's ability to expand the market. In order to avoid price competition between our products in different markets due to different sellers. Agree on the scope and quantity or amount of the product. That is, the specific products that the other party represents or distributes, as well as the quantity or amount of products that should be represented or distributed within a certain specified period. Remuneration and method of payment and settlement. Depending on whether the transaction method is agency or distribution, clarify the calculation method of remuneration. Agree on how both parties will pay remuneration, as well as settlement and payment methods for goods (in the case of distribution). The other party’s obligation to market and promote the product in the local market. Such as advertising, exhibitions, market information provision, and the cost-bearing issues arising from these marketing promotions. Circumstances in which the contract is terminated. It should be agreed on the circumstances under which the contract will be automatically terminated and under which circumstances the contract will be terminated early. This is very important to protect our interests and control the initiative in transactions. Liability for breach of contract. Due to different legal provisions in various places, it is best to agree on the calculation method of liquidated damages and damages in advance for liability for breach of contract, so as to avoid difficulties in determining the amount of liquidated damages or damages through negotiation between the two parties after a dispute occurs. Applicable law. In international trade, the law applicable to the contract must be agreed in advance in the contract, and agency or distribution transactions are no exception. Methods of dispute resolution. This directly determines the difficulty and method of future dispute resolution, and also involves the implementation of dispute resolution plans and decisions. Given that arbitration is a generally accepted method in international trade and is easy and convenient to enforce in various countries, it is recommended to use arbitration. At the same time, the arbitration institution and arbitration location must be agreed upon.

Question 2: What is a regional agent? [Specific. Detailed] Agents are completely different concepts from dealers.

Agency is to handle business on behalf of a company. It does not buy out the company's products, but is a business behavior in which the manufacturer gives a quota. The ownership of the goods belongs to the manufacturer, not the merchant. They also do not use the products themselves, but resell them on behalf of companies. Therefore, "agent" generally refers to a business unit that earns corporate agency commissions.

Dealers are people who take money and purchase goods from enterprises. They buy goods not for their own use, but to resell them. For them, they just pass the goods and resell them. The interest rate difference they are concerned about is, rather than the actual price. The company did not sell them on credit, but received the money. This business refers to a merchant, that is, a commercial unit. Therefore, "dealer" is generally an enterprise, and is used to refer to a commercial unit that takes money from the enterprise to purchase goods.

Distribution is an agreement between the buyer and the supplier to undertake the obligation to purchase and sell specified goods within a specified period and region. This buyer is the dealer. It is divided into two types: fixed sales and underwriting.

The difference between the two is mainly whether it involves the ownership of the goods. Agents only act as an intermediary between buyers and sellers,

composing transactions and earning commissions from them. Distribution refers to independent operations that have property rights to the goods they operate.

Distinction point one:

For example, you are selling vegetables in Hangzhou.

I will give you 0.1 yuan per catty, and the market retail price is 0.8 yuan per catty. Sign a purchase contract of 100,000 kilograms with you and hand me a 100,000 guarantee deposit. Except for you, I will no longer supply goods to Hangzhou, but you must deliver 100,000 kilograms of cabbage to me within 3 months,

Otherwise, the deposit will belong to me. I will provide you with a 15-day price guarantee. How to sell these 100,000 pounds, how to promote it, how to advertise it is your business. If it sells well, I will leave it to you to sell the next new variety. So, you are an agent.

I will give you 0.5 yuan per catty, and designate Xihu District as your sales area. If you carry 5,000 catties a month, I will give you a 0.1 yuan rebate. If the price is reduced, I will give it to you. Price guaranteed. I also provide you with promotional support. Just try your best to sell it. So, you are a dealer.

In addition to the different ownership of goods between dealers and agents;

There are also the following aspects:

First, the profit obtained by both The methods are different. The former sells at a higher price to obtain operating profits. The latter sells at a specified price

and earns commissions, which is the so-called commission;

The second is that the two have different operating rights. The difference is that the former can operate many varieties - even competing products, while the latter operates fewer categories

and generally does not operate competing brands;

The third is the manufacturer's control over the two The degree of difficulty is different; the cost investment for the two is different

Question 3: What does regional agent mean? Regional agent is an agent in a certain region, for example, county level, municipal level, provincial level

Question 4: What is a national general agent? Regarding the dispute relationship, the agent enjoys the exclusive right to operate during the agency period and within the agency area, except for the manufacturer's direct-operated stores. A national general agent is a large agent whose agency area covers a country.

Question 5: What is a regional agent? What are the requirements for being a regional agent? If we take a food as an example, let’s take meatballs. The manufacturer that produces meatballs definitely needs to sell its products. At this time, it needs to either open an office in a certain area or find a regional agent. Regional agents refer to those dealers who act as agents for the company's products. Generally, Only one agent is opened in a region. If there are too many agents, it will lead to unfavorable phenomena such as product cross-selling and price reduction, which is detrimental to the company's long-term sales and interests. This is the district agent. ● Regional agents should have legal franchise chain operation qualifications, have valid business licenses, health permits and other certificates, and be suitable for the scale of the Aisin ice cream chain operation in the franchise area. Goods warehousing and distribution capabilities.

●Must have the service capabilities of market development, equipment transfer and market operation in the region. Be familiar with the local market conditions of the same industry. ● Have independent business management and customer development capabilities. On this condition, I wish you success as an agent as soon as possible and great fortune.

Question 6: What is an agent? What are the requirements for an agent? "Agent" generally refers to a commercial unit that earns corporate agency commissions.

Agents are generally divided according to levels, with different classification standards. Some are divided by region, and some are divided by commission amount.

Each level has different responsibilities and authorities. Generally, the higher the level, the higher the level. The assessment requirements are also higher

Agents are mainly divided into general agents, regional and sub-brand agents, and provincial branches established by the general agents themselves. The establishment of agents

can share the risks of manufacturers, allowing manufacturers and agents to jointly stimulate the market and reduce the operating risks of manufacturers.

At the agent level, in addition to setting up a general agent, agents can also set up first-level agents

or regional agents according to the manufacturer's channel model and work with terminal sales at the same time. business cooperation. In this way, agents transform from simple distribution to channel maintainers with management functions

. In addition to business management, agents also have brand management, promotion management, service docking, and finance

Management and other functions.

Question 7: What is a municipal agent? Agents are divided into special distributors, municipal agents and provincial agents. The price is divided according to the quantity of goods you take

Question 8: What does an agent mean? An agent, also known as a business agent, is a general agent who accepts entrustment from others within the scope of its industry management and facilitates or concludes transactions for others. people. Agents handle business on behalf of an enterprise, and are a business activity in which the manufacturer gives the merchant a commission amount. The ownership of the goods represented belongs to the manufacturer, not the merchant. Because merchants are not selling their own products, but reselling them on behalf of enterprises. Therefore, "agent" generally refers to a commercial unit that earns corporate agency commissions.

1. The main responsibility is to facilitate and conclude transactions for others;

2. Must regularly engage in activities entrusted by others;

3. Be independent

4. The agent does not have to be a businessman, and does not need to be for profit.

Agents are mainly divided into general agents, regional and sub-brand agents, and provincial branches established by the general agents themselves.

Type

1. General agent: also known as full agent, is an agent who acts as the principal's full representative in the market. This kind of agent has the right to handle matters that occur at any time in the person's daily business or professional activities, and also has the right to engage in general activities in the name of the principal.

2. Exclusive agency: It is a narrow concept of agency, which refers to an agreement that stipulates that the agent has the exclusive right to sell certain commodities in a specific region and within a specific period. Its business is limited to commercial activities and has a monopoly nature.

3. General agents: means that in the same region and within the same period, the client can select one or several agents as general agents and pay prescribed commissions and compensation fees based on sales performance.

4. Single trade name agent: refers to an agent that only engages in agency activities for a single business owner. Its operating efficiency first depends on the business situation provided by the business owner and is highly dependent on the business owner. sex.

5. Regional agents: refers to agency activities engaged in a certain region or a certain consumer group. This does not exclude the possibility and legality of the business owner himself concluding transactions in the region or having a third party facilitate the transaction. However, even if he does not participate in the transaction, the business owner shall be the agent of the region or consumer group members who stipulate that the relationship with the enterprise shall be concluded. transactions, you also have the right to request commissions.