In the 1980s, National black and white TVs could only be purchased in duty-free shopping malls. In addition, Technics was Panasonic’s trademark for high-fidelity HiFi equipment and professional products. Panasonic also had a specialized trademark in the aviation field.
Panasonic products focus on digital audio-visual, small household appliances, office products, daily household appliances, and professional equipment in special fields for civilian use.
Panasonic now has more than 70 consumer products, ranging from electric toothbrushes and razors to radio and television equipment, with the slogan Panasonic ideas for life.
Panasonic is also proud of its number of patents and strong self-development capabilities. The utilization rate of its own components in its home appliances is as high as 80-90%.
The notebook ToughBook and VIREA TV mobile phone, which have not been released in mainland China, are well-known in Japan.
Panasonic is the first Japanese mobile phone manufacturer to sell more than 100 million units. The P905i and P906i mobile phones have become popular in Japan. Since the "Panasonic" brand was launched as a brand for North America in 1961, its brand value has been enhanced both at home and abroad. By unifying "Panasonic" as a global brand, marketing resources can be concentrated, and an effective public relations campaign can be launched to introduce the business form of Panasonic Electric, which has a wide range of products. By combining the "Panasonic" brand with the values ??of "safety/reliability" and "advancement/cutting-edge" established in the European and American markets, and expanding to all overseas regions, we seek to further expand the brand value.
Domestically, it is mainly used in imaging equipment, audio equipment, magnetic recording products, information/communication equipment, vehicle equipment, electronic components, semiconductors, electron tubes, FA-welding machines, photo supplies, etc. Japan's Panasonic Electric Industrial Co., Ltd. officially changed its name to "Panasonic Corporation" on October 1, 2008. However, Panasonic stated that it will continue to use "Panasonic Electric" as its company name in China.
According to people inside Panasonic, the Chinese translation of PANASONIC is quite unlucky. If it is transliterated, its full name will be "Afraid of Taking Sonic"! It is said that after hearing the above explanation, senior executives of Panasonic were furious and decided on the spot that the Chinese market was an exception and they would continue to use the "Panasonic" name in addition to the PANASONIC brand.
The name Panasonic comes from the surname of the late founder Konosuke Matsushita, and was used from its establishment in 1918 to 2013.
Here, Panasonic owns two brands: "National" and "Panasonic".
Panasonic launched "Panasonic" in 1955, and almost all overseas products use this name uniformly.
In Japan, audio and video products use the "Panasonic" brand, while white goods and lighting products use the "National" brand.
The two major trademarks carry out advertising and promotion respectively, which cannot realize the full sharing of resources, resulting in waste to a certain extent.
Since the Panasonic brand was introduced to North America in 1961, its brand value has been greatly improved overseas. Since Panasonic has higher recognition than National, Panasonic decided to use Panasonic as a unified global brand to improve Panasonic's overall competitiveness.
However, in the country, National continues to coexist with Panasonic because it has received very high recognition from customers as a brand of home appliances.
The National trademark was first used in 1927 and officially entered China with Panasonic in 1978. It is the original brand of Panasonic Electric since its establishment.
National
(Chinese name: Panasonic; Taiwan translation: International Brand, Hong Kong translation: Lesheng Brand): Founded in 1922, the brand means "national" and is the longest-used brand by Panasonic Electric Company and in Asia. The most well-known brand in the region. After the unification policy of Japanese overseas brands was implemented in 2003, only white home appliances in Japan continued to use this brand. It was completely stopped in 2009. However, many small home appliance companies in Japan affixed the word National on some original products. They are white goods for sale with the Panasonic logo on them.
Panasonic
(Chinese name: Panasonic; the Hong Kong translation is the same as Lesheng brand, which is the same as National): The brand was founded in 1955. When Panasonic entered the United States, the original The National brand already has a company registered in the United States, so this brand was created. Today it is the main brand of Panasonic Electric Company. Before the unification of brands outside Japan, this brand mainly focused on audio-visual equipment products.
Panasonic currently has more than 70 products in consumer products, such as electric toothbrushes and razors, as well as broadcast and television equipment, such as plasma TVs, LCD TVs, digital rear projections, flat-screen TVs, digital cameras, digital Cameras, DVD recorders, desktop DVDs, portable DVDs, mini stereos, video recorders, etc.
Panasonic ranked 89th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab, and ranked among the 500 largest companies in the world in the 2007 "Fortune" Ranked 59th.
Panasonic is the first Japanese mobile phone manufacturer to sell more than 100 million units. The P905i and P906i mobile phones have become popular in Japan.
Quasar
The brand inherited by Panasonic when it acquired the home electronics department of Motorola in the United States in 1974 was only used in electronic audio-visual products in North America. In 2003, the Panasonic brand was uniformly used around the world. Then it will be in a state of natural elimination.
Technics and RAMSA: Now they are Panasonic's special brands for DJ mixing equipment and electronic keyboards (originally including audio, but now the audio equipment has been merged into Panasonic's Panasonic brand).
M: An alternative mark used when electronic parts (capacitors, etc.) produced by Panasonic cannot be marked with the full brand name due to their small size.
KDK
It is an air flow appliance (electric fan, exhaust fan, etc.) produced by Panasonic Electric Company. Its products are the same as Panasonic. Whenever a new KDK product is launched, National will definitely There are products with the same functions and the same style. This is because Panasonic uses two brands but different market positioning to occupy two different markets: KDK targets electrical material companies, while National targets families.
Rasonic (Lexin brand)
Shun Hing Electrical Engineering Co., Ltd., a subsidiary of Hong Kong Shun Hing Group, formerly the general agent of Panasonic Electric in Hong Kong and Macao, developed its own brand. In 1990, Panasonic and Shunxing established a joint venture, Panasonic Shunxing Electrical and Mechanical Co., Ltd., and since then Rasonic has become a Panasonic electrical brand.
JVC
JVC (Japan Victor Company) was founded in 1927 as a subsidiary of Victor Talking Machine Company, the then leader in phonographs and vinyl records in the United States. In 1930, JVC produced phonographs and vinyl records. In 1932, JVC began producing radios. In 1939, Japan's first television set was exhibited. During World War II, Japanese companies severed ties with foreign partners. In 1929, majority ownership of JVC was transferred to RCA-Victor, a joint venture between Radio Corporation of America (RCA) and Victory Audio. Until 1953, JVC KENWOOD was owned by Matsushita Electric, which owned 24.41% of JVC KENWOOD.
Sanyo (Sanyo)
On December 21, 2009, Panasonic acquired 50.27% of Sanyo's equity, and Sanyo became a subsidiary of Panasonic Electric.
Others
In addition, Panasonic Electric also has a triangular "three-leaf pine" logo, which is the company logo of Panasonic Electric, with the words "Perseverance" and "Generative Development" and "cooperation" have three meanings. Panasonic has launched the brand slogan "Panasonic ideas for life" to the world. The meaning of "ideas for life" is "through R&D, production, sales and service by employees around the world, we will continue to provide valuable ideas to create a colorful life and an advanced and beautiful society."
Through products and services, we provide “ideas from the customer’s perspective, “ideas that are practical”, “ideas that bring surprises and discoveries, and “ideas that make people happy” , "new ideas", "interesting ideas", etc., various valuable "ideas" that accompany customers throughout their lives.
We hope that through such innovative, cutting-edge and valuable "ideas", we will strive to make the lives of every customer around the world more colorful and contribute to the social development of countries around the world. Make contributions and continuously provide "ideas for life" to customers and business partners around the world, and become a Panasonic Group that can always benefit mankind.