The ranking of the top ten shampoo brands in China in 2022 is as follows:
1. Head & Shoulders, Head & Shoulders is a shampoo product of Procter & Gamble , a mid-range shampoo brand. It entered Taiwan in 1986 and mainland China in 1991. It is characterized by "anti-dandruff". In mainland China, Helen Xindu Silk is called Head and Shoulders, but in Taiwan, Grape King Enterprise Company also launched a shampoo with the same name in the early years, also with the slogan of removing dandruff, but the two have nothing to do with each other.
In the Chinese mainland market, Head & Shoulders also has conditioner. In 2006, it received a new packaging and the conditioner was also upgraded. The main ingredient of Head and Shoulders contains ZPT, which is a chemical component that kills fungi, so Head and Shoulders can prevent dandruff. The famous hair care brand Head & Shoulders presents the latest research results - Vitality Zinc. The breakthrough of this relatively new research result is that it fully stimulates the active state of "zinc", allowing it to play a better role in anti-dandruff products, remove dandruff more quickly and effectively, and let your hair enjoy a new life without dandruff.
2. PANTENE, as a hair care expert under Procter & Gamble, the Pantene brand has always been committed to healthy hair care around the world. It believes that beauty comes from health and provides solutions to various hair problems. In 1940, a Swiss scientist invented pro-vitamin (pro-V) during the care process, which can improve hair health, make hair strong, moisturized and increase elasticity; in 1947, the Pantene brand was born in Europe and landed in the U.S. market soon after. .
Thus, the name "Pantene", which symbolizes health and beauty, began to set off a revolution in hair care around the world.
3. L'Oreal Paris
L'Oreal Paris is the world's leading beauty brand! Inheriting the elegant French romantic temperament and taking the lead in professional skin care with cutting-edge technology, L'Oreal Paris , holding hands with the world's most popular "stars", along the road of multi-cultural kings, traveling through a century-old "time tunnel", and constructing the beauty "Babylon Kingdom" of supreme technology. L'Oréal Paris, the all-round fashion "explorer" in the beauty industry, constantly refreshes and leads the beauty "from fingertips to hair tips". ?
From a hair dye to the world’s largest beauty products empire. In 1907, 28-year-old Orne Schulaire invented the world’s first non-toxic synthetic hair dye and Named L'Oreal. After more than 100 years of entrepreneurship, L'Oreal has continued to forge ahead, and its products have expanded from hair dyes to skin care, sunscreen, makeup, hair dyeing, hair care, men's and many other fields. A century later, L'Oreal has developed from a relatively workshop-like laboratory into a global cosmetics giant that is proud of its advanced scientific research technology.
4. Rejoice, Procter & Gamble’s famous Rejoice brand has entered China in October 1989. Its popularity, consumer usage rate, distribution rate and other market indicators have been at an all-time high for many years. Far ahead. Rejoice not only brings beautiful hair and a better life to consumers, but also becomes a brand that is loved by consumers for its confident and elegant attitude towards life.
In the third China Trademark Competition, Rejoice was unanimously selected as "the most popular foreign trademark among Chinese consumers" by 250,000 consumers and experts across the country. Since then, it has won many national awards and has become one of the most popular brands among consumers. In April 2006, Rejoice will undergo a relatively large-scale upgrade since its launch. The Rejoice you are familiar with will appear in a more beautiful and fashionable new face.
5. Qingyang, Qingyang is one of the world's largest consumer goods manufacturers - a brand of Unilever, the research result of the French Qingyang Technology Center, the added value breakthrough of the product lies in "Vita" Mineral Group" anti-dandruff, and has global patents and clinical test verification. At the same time, it has registered trademark intellectual property rights for "Vita Mineral Group".
In the past 10 years, Unilever R&D Center has conducted clinical trials for more than 3,000 consumers in China to learn more about the scalp conditions and problems of Chinese consumers and provide better solutions for Chinese consumers. Pure anti-dandruff product formula. According to information disclosed by Unilever, it has been working hard to research anti-dandruff products suitable for Chinese people.
6. Vidal Sassoon VS. Vidal Sassoon is a rising star among Procter & Gamble's shampoo brands. They invited the internationally renowned hairdressing expert Vidal Sassoon to be their brand ambassador, and used Vidal Sassoon's own name as the brand ambassador. brand, thereby establishing an image of professional hair washing and hair care, and "My brilliance comes from your style" is the finishing touch. As an international hairdressing pioneer, Sassoon draws inspiration from all directions. From nostalgic rock and roll to modern T-stage fashion shows; from classic architecture to exploratory interstellar space, each model showcases Sassoon's innovative spirit.
In 1954, the first Sassoon hair salon was born in London. For 50 years, Sassoon has been leading the trend of fashionable hairdressing and has become the embodiment of avant-garde and fashionable charm. while providing consumers with an excellent full range of hair care and styling products. From the bob cut with thick bangs to the long and short staggered Havington, to the charming draped straight hair storm, Sassoon always brings endless creativity to everyone who loves and pursues fashion every season.
In 1997, the Sassoon brand officially landed in China, bringing endless creativity to China from London, Paris and New York. The Sassoon Hairdressing Academy in Shanghai is our pioneer base in China. Sassoon has been working closely with fashion brands to create fashionable and classic hairstyles, and provides a full line of high-quality products for washing, care and styling to help consumers create a personalized self that follows fashion. The Sassoon brand will continue to be committed to product innovation, providing more high-quality hair care products and pioneering fashion trends, hoping to help everyone who pursues fashion.
7. Overlord
According to the Chen family genealogy, the Chen family has practiced medicine for generations, is familiar with the medicinal properties of various Chinese herbal medicines, and has developed a set of ancestral secret recipes for Chinese herbal medicines to nourish hair. As the 21st generation descendant of the Chen family, Mr. Chen Qiyuan has always been eager to carry forward the ancestral secret recipes of the traditional Chinese medicine family, so he founded Bawang International Group and is committed to organically combining the traditional secret recipes of the traditional Chinese medicine family with modern traditional Chinese medicine biotechnology. A lot of scientific research has been done on the ancestral secret recipe of Chinese herbal medicine to prevent hair loss and black hair.
We have developed multiple series of shampoo products such as Bawang professional anti-hair loss, newly upgraded daily care, natural plants, Bawang men, etc., and achieved a number of major scientific research results. There are also many studies on Chinese herbal medicine to prevent hair loss and black hair, which have obtained multiple national patents. Today, Bawang Group, developed from the Bawang brand, has stronger research and development capabilities.
In 2018, Bawang Group obtained eight Chinese herbal care secret formulas, including "Fat Removing and Hair Recipe", "Shouwu Black Hair Recipe", "Dandruff Removing and Itching Recipe", and "Nourishing Blood and Prosperous Hair Recipe". It has been included in the Lingnan Traditional Chinese Medicine Cultural Heritage Protection List of Guangdong Province and has been recognized as a "Family of Traditional Chinese Medicine".
8. Dove
Dove, which has been in the beauty industry for nearly 50 years, is a world-famous women's brand and a relatively valuable brand of Unilever. Dove is Unilever's most valuable brand. The beauty that Dove advocates is natural, a beauty that is actively created by women themselves, that can bring them self-confidence, and that radiates from the inside out. Dove's beauty is self-defined and thoughtful beauty. Its beauty is not only external, but also internal. Dove has used real people in its advertising for more than 40 years. Just like Dove's English name, it is a name that symbolizes hope, happiness, peace and all positive things. It is very authentic, has a simple beauty, and can firmly stick to its promises.
9. Schwarzkopf
Schwarzkopf is known as "your salon hair expert".
As one of the world's three major hair care brands, Schwarzkopf, a subsidiary of Henkel, represents a century-old legend of quality, professionalism and innovation.
Schwarzkopf is not only the first choice of hairstylists, but also wins 100% trust from consumers because we always insist that every product under our brand is unique and of excellent quality.
Schwarzkopf has gathered many legendary products, and classics such as Schauma, Drei Wetter Taft and Brillance continue to write hair beauty myths for the brand. The well-known Schwarzkopf "Afro-head" logo not only appears on every product, but also appears in TV advertisements that attract much attention.
With the brand's success and wide acclaim, the brand slogan "Schwarzkopf, your salon hair expert" has been widely spread. Today Schwarzkopf is loved and sought after by beauty lovers in more than 50 countries around the world.
10. Lux LUX, Lux launched the first beauty soap in the United States in 1924. Until now, it has spread to more than 100 countries around the world. The main markets include Arabia, India, Brazil, China, etc. In Japan, Lux dominates the market. Sales in 2003 were nearly $1.1 billion.
After Lux landed in the Chinese market, it successively launched soaps, shower gels and hair care products. With its unique formula and skin care, the concept of hair care has become increasingly popular among consumers. Lux continues to introduce new products. The current shampoo series includes 5 shampoos, 4 conditioners and leave-on conditioners. The SPA care series includes 4 shower gels and 4 soaps.