Iqooneo9 belongs to vivo brand. Iqoo is a sub-brand of vivo, which is mainly committed to creating a high-performance, cost-effective game and e-sports mobile phone market. Therefore, iqooNeo9 is a smart phone product launched by vivo.

Iqoo focuses on providing high-performance and cost-effective smart phone products for young users. Iqoo operates as an independent brand in the market, but it benefits from the support and resources of the parent company, vivo, in terms of technology, research and development, supply chain and so on. Iqooneo9 series mobile phones are a member of vivo family.