The most common way is to make self-adhesive and stick the new trademark on the original trademark, but this effect is not very good and not beautiful enough.

I think it's better to stick other stickers on the original trademark, such as barcode and QS logo, because it needs to be stuck separately, so it won't be very abrupt to stick it on the box. Then make a simple tubular paper sleeve outside the existing color box and design the layout with the new trademark. This covers both old trademarks and new trademarks. The increased cost is only a few cents for the coat, and it looks more upscale.