A trademark must meet the following points to be considered a high-quality trademark:

1. From the perspective of trademark distinctiveness, the trademark name must be concise and distinctive from other registered trademarks. The difference is easy to understand at a glance and impressive.

2. Comply with broad national standards. The name or graphics of the trademark must comply with national laws, including the languages, writings, and religious beliefs of some ethnic groups.

3. Ingenious symbolism

1. Trademarks cannot directly indicate the quality, main raw materials, functions, uses and other characteristics of the goods, nor can they be exaggerated or deceptive ;

2. Trademarks cannot be far away from the fundamental attributes of the goods. Therefore, a good trademark name should be rich in profound connotation and meaning, and be cleverly symbolic.

Fourth, a high degree of originality and novelty. The trademark needs to be in line with the aesthetic habits of ordinary people, and it needs to be special, so that people can accept it, but not so special that people don’t even know its meaning.

5. Convenience of publicity. In addition to the above requirements, a good trademark should also be easy to call, easy to write, and easy to combine with clever language as the main sentence of advertising for advertising.