Beijing business today News Today (Reporter Lan) Yesterday, beijing business today reporter learned from Changan Automobile that Changan Automobile and Guangzhou Automobile passenger cars have V-shaped signs? Hit the face? The two sides have reached a transfer agreement. Guangzhou Automobile Passenger Car will transfer the V bid to Changan Automobile for 3 million yuan, and the transfer fee will also be used for public welfare undertakings to encourage the society to respect intellectual property rights. It is understood that Guangzhou Automobile Passenger Car was officially registered on 20 1 1? v？ The word mark is used as a trademark for subsequent models. In 20 13, changan launched a brand-new automobile trademark and applied to the state trademark office for the right to use related categories. However, because the trademark is similar to the trademark of Guangzhou Automobile Passenger Car, it failed to pass the registration application in some categories. Because Changan Automobile failed to register successfully, it may encounter bottlenecks in after-sales service and other fields. In order to avoid legal risks, Changan Automobile needs GAC passenger cars to agree to the coexistence of this trademark, or let GAC passenger cars transfer the V mark. So, the two sides have been together since last year? v？ Negotiations on the word mark have begun. In June this year, GAC passenger cars responded positively? Hit the face? Trademark incident, but the price proposed at that time was not accepted by Changan Automobile. After the last six months, Guangzhou Automobile Passenger Car agreed to transfer it to Changan for 3 million yuan? v？ Disputes caused by trademarks have always been common in the automobile industry. Previously, because of trademark registration, merchants sued Tesla for trademark infringement claims of 23.94 million yuan. And more domestic enterprises? Bidding collision case? Very little? Win-win? The case basically ended with the two sides being robbed and rebranded. Cui Dongshu, deputy secretary-general of the National Passenger Car Association, thinks that the trademarks of Changan Automobile and Guangzhou Automobile Passenger Cars? Hit the face? The peaceful settlement of the incident is not only a manifestation of the growing awareness of independent brand protection, but also a manifestation of the overall situation of state-owned independent brands living in peace and common development, which has made a good start for the atmosphere of mutual understanding and group development among automobile brands. trademark transfer