1. Trademark query. Trademark search refers to the search by a trademark registration applicant or its agent to see whether the trademark applied for is identical or similar to the prior rights trademark before filing an application for registration. The following situations are explained here: 1) Words that lack distinctiveness or are prohibited by trademark law cannot be judged by query whether their application for registration can be approved; 2) if there is an identical or similar trademark previously applied for, The trademark has not yet been entered into the Trademark Office database at the time of the inquiry, so the search results will not be reflected because the two are close in time; 3) If the inquiry report provides several trademarks that may be similar, the agent will only make an analysis based on general examination standards and experience. Its opinions are for reference only and do not represent the examination opinions of the Trademark Office; 4) For combination trademarks, if only part of the trademark (such as Chinese or English) is queried, and other parts of the actual applied trademark (such as graphics) are different from others' Identical or similar registered trademarks will also result in the trademark being rejected as a whole; 5) The client only provided the name of the trademark during the inquiry, but the trademark design draft provided during the actual application also resulted in the trademark being rejected due to differences in font, color, structure or arrangement. This will result in the query results not fully reflecting the same or similar degree. 2. Trademark review. Trademark examination is divided into formal examination and substantive examination. ①Trademark form review (3-4 months). It is very important to establish the application date. Since China’s trademark registration adopts the first-to-file principle, once the application date occurs, it becomes the legal basis for determining trademark rights. The application date for trademark registration is determined by the Trademark Office. The date on which the application is received shall be the date when the Trademark Office receives the trademark application and will issue an acceptance notice to the application that meets the formal requirements. Trademark registration certificate ②Trademark substantive examination (12 months). Trademark substantive examination is the examination, data retrieval, analysis and comparison, investigation and research conducted by the trademark registration authority to determine whether the trademark registration application complies with the provisions of the Trademark Law. rejection of applications and a series of other activities. During this period, before the trademark is approved for registration, please do not use registration marks (such as "registered trademark", "?", etc.). You can mark it with "TM". In addition, before registration is approved, it is not advisable to produce too many goods and packaging bearing the trademark, or trademark logos at one time, to prevent unnecessary losses caused by obstruction of registration. 3. Preliminary review announcement. Trademark approval refers to the decision to allow registration of a trademark application that complies with the relevant provisions of the Trademark Law after review. And be announced in the "Trademark Announcement". If no one raises an objection within three months or if the objection raised is found to be untenable, the trademark will be registered and take effect, and a registration certificate will be issued.